In the midst of a social media storm, Kyte Baby, a popular baby clothing brand finds itself at the center of controversy with the drama now viral
The controversy surrounding Kyte Baby is associated with the termination of an employee who adopted a premature baby. As the aftermath of the incident unfolds, questions arise about the ownership of Kyte Baby, the location of its headquarters, and the brand’s name origins. The recent apology video from founder Ying Liu, intended to quell the backlash, has, however, sparked further debate.
Who is the owner and CEO of Kyte Baby and Marissa Hughes and Ying Liu controversy drama explained after video goes viral on Twitter/X
There is this company @KyteBaby who fired one of her employees bc she asked to work remotely so she could take care of her 22 weeks preemie baby who was in the NICU and the company fired her 🫠 even mocked that the baby was adopted and this “apology” is the fakest thing ever. pic.twitter.com/aQXCYFHzAu
— Anita🌸 (@curlystrawhat) January 19, 2024
Kyte Baby was founded by Ying Liu, a native of Guangzhou, China, currently residing in Southlake. Liu’s journey began with a Ph.D. in Economics in Canada, followed by a role as an interpreter and tour guide for American adoption groups in China.
Alongside her husband, Chin Lau, Liu leveraged her retail experience to establish Kyte Baby. The brand’s roots trace back to a baby retail store in Ottawa, showcasing Liu’s entrepreneurial spirit.
Kyte Baby controversy
As the controversy unfolds, Liu has announced a review of Kyte Baby’s HR policies and procedures. The scrutiny of the company’s actions raises questions about leadership decisions and communication within the organization. The headquarters of Kyte Baby is not explicitly mentioned, leaving room for speculation about the internal dynamics contributing to the recent events.
If I was Kyte Baby I wouldn’t have fired her.
I would have gave her all the time in the world, promoted her, and created a line of clothing named after this baby.
As a founder of a baby formula created because my triplets were in the NICU for so long and and owner operator of… https://t.co/j3HfOp72zb
— Petey B (@realpeteyb123) January 19, 2024
Ying Liu’s initial apology video on TikTok received criticism for appearing scripted and detached. In a subsequent video, Liu admitted to reading from a prepared statement and confessed to personally vetoing Marissa Hughes’ work-from-home request. The authenticity of the apology was called into question, leading to intensified backlash across social media platforms.
In response, Liu extended a direct offer to Hughes, inviting her back to Kyte Baby with the reinstatement of her original position and full benefits, including the option to work remotely. Despite this attempt at reconciliation, the severity of the online backlash persists, reflecting the power dynamics and ethical considerations within the company.
Amid the controversy, Marissa Hughes updated her followers about her baby’s condition, revealing that her child, Judah, faced severe health challenges. Transferred to a Level 4 NICU after a blockage in his intestines led to complications in his lungs and heart, the situation adds a deeply personal layer to the ongoing drama.
Kyte Baby’s origin
Kyte Baby, known for its bamboo-based clothing for babies, toddlers, and adults, was born out of Liu’s personal experience. Her daughter’s struggle with chronic eczema led Liu to discover the soothing properties of bamboo fabric.
The brand’s name, as explained by Liu in an interview, symbolizes the whimsical activity of flying a kite. It aims to evoke feelings of innocence, freedom, and a return to nature, embodying the essence of the products Kyte Baby offers.