Indians trended Boycott Nike on Twitter/X after NaleybyNature, real name Naley collaborated with a Delhi based label
Read more on how to get the limited-edition Bandhani design, which is the result of Nike x NorBlack NorWhite
Nike collaborated with Indian label NorBlack NorWhite to launch a bold collection of apparel, footwear, and a cross-body bag that celebrated Indian craftsmanship and cultural identity. The collection aimed to welcome women into the world of sport through modern silhouettes that encouraged both movement and self-expression. Through this partnership, Nike reimagined its performance and sportswear styles as expressions of cultural heritage.
Who is Naley By Nature as her collaboration with NorBlack NorWhite sparks Boycott Nike trend on Twitter/X, bio, age, parents, ethnicity and Instagram
However, this collaboration has sparked a BoycottNike trend by Indians on Twitter/X owing to the photoshoot by NorBlack NorWhite for their new Nike collection which featured Naley of Naley By Nature. The Delhi based label’s decision to get Naley to model some of the collection hasn’t gone down well with Indians owing to her views on India during the India vs Pakistan war with her speaking about India’s occupation of Kashmir.
During operation Sindoor, Naley was at the forefront of spreading hate and misinformation against India on TikTok according to Indian who sparked the Boycott Nike trend, claiming she even calling Kashmir occupied by India.
Naley is the founder of NaleybyNature, an independent project to document stories from various corners of the world. She is a filmmaker, producer and writer and is working on bringing greater awareness of the Palestinian genocide to Western audiences.
Born and raised in New York to Bangladeshi parents, Naley studied media and journalism at Iona College and during the pandemic, Naley and her co-founder, Sadia, quit their jobs and started traveling the world to create their documentary and since then, they have captured compelling stories of Palestinians, Israelis, Tibetans, Kashmiris and Indians.
Naley had spent months in the West Bank and lived in the homes of both Israelis and Palestinians. While her DOB isn’t known, she is believed to be aged between 25-35 years.
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Nike (@Nike) is doing its first-ever Indian brand collaboration — with none other than anti-India Bangladeshi influencer @naleybynature. #BoycottNike
Nike is partnering with NorBlack NorWhite, a Delhi-based fashion label. According to the Curated Culture Society, this marks… pic.twitter.com/wTtMAhFpcw
— Prashant (@prashant10gaur) June 15, 2025
Nike collaborated with Delhi-based label NorBlack NorWhite for a limited-edition collection, marking its first partnership with an Indian fashion house. Founded by Mriga Kapadiya and Amrit Kumar, NorBlack NorWhite is known for blending traditional Indian crafts with modern streetwear, and this collaboration brought that fusion to a global stage. The collection combined Nike’s performance wear with Bandhani, a traditional Indian tie-dye technique.
It included bralettes, tights with Bandhani prints, crossbody bags with Indian textile accents, and other essentials designed for movement and comfort. Nike stated that the collection was created to support women through every part of their daily lives—whether working out, commuting, or relaxing. Kapadiya and Kumar shared that when they launched NorBlack NorWhite 15 years ago, they hadn’t imagined taking Bandhani into the sportswear world, and they described the collaboration as a beautiful milestone.
During Operation Sindoor, this Bangladeshi girl (naleybynature on socials) was at the forefront of spreading hate & misinformation against India on TikTok. Now, she is modelling for Indian brand Norblack Norwhite which is collaborating with Nike. We need to call this out! #Nike… https://t.co/l6YVVd3SDB pic.twitter.com/pizTi5L5Xa
— Annu Kaushik (@AnnuKaushik253) June 14, 2025
The campaign was shot in Jaipur and featured Indian athletes such as Anshu Malik, Priya Mohan, Jemimah Rodrigues, and Shafali Verma along with NaleybyNature. Jemimah Rodrigues explained that the campaign felt different because it had been designed in India by a homegrown collective that understood the cultural energy behind it. She added that wearing Nike with Indian roots made a powerful statement—bold, grounded, and deeply personal.
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Jemimah viewed her participation not just as representation but as a declaration that women in sports were leading the way, claiming victories, and doing it with style. This collaboration also came at a time when several global brands had faced criticism for repackaging South Asian fashion without credit. The dupatta had been labeled a Scandinavian scarf, and Alia Bhatt’s custom saree-inspired outfit had been referred to as a gown by Gucci.
The Operation Sindoor video is still on her Instagram. This another video on her YouTube account. It’s so infuriating that a Delhi-based brand still hired her!#OperationSindoor #NaleyByNature #indiapakistantensions #indiapakistanconflict pic.twitter.com/6sHLGlAfmQ
— Annu Kaushik (@AnnuKaushik253) June 14, 2025
With more than 80 stores across India, Nike used this collaboration to recognize and showcase Indian craftsmanship in the global fashion and sportswear industry—by crediting the culture, celebrating the artisanship, and putting Indian design at the center.