A commercial campaign video for a new Harry’s product kit featuring trans man Luke Wesley Pearson has recently received heavy online backlash for being too “woke”, find out more about Pearson, his age, wife, parents
Harry’s, is a popular American brand that specializes in men’s grooming products including shaving kits, body, face, and hair products.
Who is Luke Wesley Pearson trans man in Harry’s ad campaign, bio, age, parents, wife name, net worth
Here is the CEO of Harry’s Razors
He calls dads “non-birthing parents” and moms “birthing parents”
He says the company is “socially-minded” pic.twitter.com/Lrxy3vpciX
— End Wokeness (@EndWokeness) August 6, 2023
Harry’s promotional campaign with trans man Luke Wesley Pearson has caused some netizens to dub it as the next ‘Bud Light’ and Dylan Mulvaney scandal.
Luke Wesley Pearson brief bio and age
Not much information is available about Luke Wesley Pearson who currently lives in Portland, Oregon and is married to his wife, Kelsey. According to the little information about him publicly available, Luke is quite health conscious and spends his time working out, and cooking plant-based foods. Luke is an openly trans man, who often advocates for the trans community and strives to inspire others to live an authentic live.
Although the details about his exact age are not available, he is likely in his early 30s. This is based on how he previously shared about starting his transition at 29 not too long ago. He has a net worth of $100,000-1 million.
Profession
Luke Wesley Pearson currently works as a digital lifestyle content creator.
Instagram and TikTok
Luke has an Instagram account with the handle, @lukewesleypearson where he has over 134k followers and 681 Posts. He also has a TikTok account (@lukewesleypearson) where he has over 4Million likes and over 159.4K followers.
Trans man Luke Wesley Pearson features in Harry’s promotional campaign
Pearson first revealed about the promotional campaign on social media through an Instagram reel, where he tagged Harry’s, and captioned:
Celebrating my first Pride with facial hair!”
“Feeling handsome and proud to be me every day of the year. #HarrysPartner”
The 34-second video shows Pearson demonstrating the newly launched Harry’s Razor set alongside a woman. In the video, he states how he was always jealous of guys going through puberty. He added how he missed out on experiencing facial hair growth and learning how to shave, while growing up. Following those statements, he proceeds to shave his own beard, while an in-reel text pops up stating that he enjoys “growing a beard and maintaining it.” The short clip finally ends with Pearson stating that “razors aren’t gendered,” but made for both the face and body.
According to the Instagram reel description that Luke Weasley Pearson posted, Harry’s and their sister brand Meet Flamingo have created a new shaving kit collection in collaboration with Brooklyn-based artist, illustrator, and LGBTQ+ advocate Ohni Lisle. The new kit is titled Harry’s 2023 Face & Body Shave Set. Meet Flamingo are a US-based company that produces body, face, hair, and shaving kits for women. The shave set features a razor handle, a facial razor from Harry’s, and a body razor from Flamingo. According to Pearson, all the earnings from the sale will go directly to the Trevor Project. Trevor Projects is a US-based campaign formed to encourage gender transitioning for kids.
Crazy reactions to Luke Wesley Pearson and Harry’s promotional campaign
Ever since Pearson posted the ad-campaign, conservative netizens quickly responded by comparing Harry’s to beer brand, Bud Light. Bud Light was recently slammed for teaming up with a trans woman in March for a now banned ad. The netizens further urged fellow online users to boycott the brand for being too “woke” and for joining hands with the LGBTQ+ community. The internet has also come out against Harry’s for their decision to donate 100% of the proceeds from the new razor set towards the Trevor Project.
Bud Light have been boycotted since May, with conservative businessman Seth Weathers even launching new beer brand “Ultra-Right” in response. Similarly, Hershey’s chocolate launched a PR campaign featuring a trans woman to commemorate International Women’s Day back in March. The ad unsurprisingly caused outraged due to its “wokeness” and the. Jeremy Boreing, who is the Daily Wire’s conservative founder and CEO decided to respond by launching Jeremy’s Chocolate. He accompanied the launch with a “transphobic” statement and a “He/Him” nuts chocolate bar and a “She/Her” ‘nutless’ bar.
Boreing has now launched a new brand called Jeremy’s Razors of ‘non-woke’ toiletries for males in response to Harry’s ad. He launched it after Harry’s Razors withdrew their ads from Daily Wire, accusing the media company for promoting anti-LGBTQ+ material.