What is the ‘What’s up brother’ celebration in NFL and Sketch’s meme meaning explained

What is the ‘What’s up brother’ celebration in NFL and Sketch’s meme meaning explained

We explain the meaning behind the ‘What’s up brother’ celebration trend, which originated after Sketch’s unintentional TikTok meme

Lately, a new celebration called the “What’s up Brother” has gained popularity. It involves raising the index finger while saying “What’s up, brother?” In some instances, people bump fists before flapping their arms, sometimes adding “Tuesday, Tuesday.” Players from the Houston Astros, Tennessee Titans, and Philadelphia Phillies have been seen doing these celebrations.

What is the ‘What’s up brother’ celebration in NFL and Sketch’s meme meaning 

Sketch’s rapid ascent in the social media realm is remarkable, even by the standards of a time when stars rise swiftly. He’s garnered nearly 672,000 followers on Twitch and 1.5 million on TikTok, mainly by playing Madden NFL 24.

Who is Sketch?

Sketch is a famous streamer on Twitch and TikTok, who gained popularity by playing Madden NFL, which is the official football video game series by EA Sports. On the platform, he managed to win over the audience with his charisma, funny celebrations, and great gameplay. Recently, fans and athletes are using Sketch’s catchphrases like “Tuesday, Tuesday,” “Special teams, special plays, special players,” and “What’s up brother?” while trying to copy Sketch’s hand signals.

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Usually, 25-year-old Sketch streams Madden NFL on Twitch and TikTok. He also shares his videos on YouTube, quickly building a huge fanbase in just a year. Hailing from Houston, he’s often seen wearing a jersey of CJ Stroud, the star quarterback of the Texans, paying tribute to his hometown team.

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Sketch usually makes content on Madden, but his content appeals to a broader audience, including athletes and fellow creators. Lately, athletes started using Sketch’s catchphrases during their celebrations. Also, Sketch’s partnership with football star CJ Stroud demonstrates his influence in various domains.

Why Sketch’s catchphrase went viral?

Due to his popularity, even the casual remarks made by Sketch during Madden broadcasts, have become legendary. Following his collaboration with fellow content creator Jynxzi, they began started making content on Twitch. During his FaceTime call with Jynxzi, Sketch’s trademark hand gesture accompanied a memorable statement that quickly went viral.

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After collaborating with Jynxzi, Sketch’s popular greeting, “What’s up, brother?” has become widely known. As a result, many netizens are now using it to make their TikTok videos and daily conversations. UConn superstar Donovan Clingan has also adopted Sketch’s catchphrases, demonstrating the streamer’s influence outside of gaming. In Madden, Sketch often uses coded audibles similar to those used on NFL sidelines.

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