The Coquette Aesthetic Pink Ribbon Trend on TikTok revolves around participants creatively tying ribbons into bows around unconventional objects, ranging from food and ice cubes to people and animals
Often accompanied by the enchanting notes of Lana Del Rey’s “Let The Light In,” this trend draws inspiration from the coquette girl aesthetic, which is closely associated with Lana Del Rey’s style.
What is the Coquette Aesthetic pink ribbon viral trend on TikTok and its meaning
coquette bunnies 🎀🐰✨ pic.twitter.com/dAFevu4B9K
— Bunnies (@Bunnies) December 14, 2023
yo y las cornudas coquette🎀🎀 pic.twitter.com/Pm3Ih73WKT
— pukki (@chipii222_) December 13, 2023
Coquette Aesthetic Trend
The trend gained prominence in December 2023. Seventeen defines the “coquette aesthetic” as a style that embraces romantic and beautiful elements, such as lace, pom-poms, flushed blush, pretty hair accessories, and light colors.
Yes Style characterizes it as a celebration of “light-hearted femininity” with a nostalgic nod to vintage Americana summer fashion, all strongly connected to the musical artist Lana Del Rey.
Who Initiated the Trend?
On December 2nd, 2023, TikToker @folklaurlover initiated the trend by posting a video featuring a pink ribbon tied around a plate of pasta, playfully remarking in the description, “it’s so coquette in here” and accumulating over 3.3 million views in just six days.
The trend quickly gained momentum, inspiring a multitude of viral examples as TikTok users creatively attached ribbons to the most unexpected objects.
Online Buzz
For instance, on December 3rd, 2023, TikToker @hhaileeeeee shared a video showcasing ribbons around her Chick-fil-A meal, amassing over 1.6 million views in five days.
Subsequently, on December 5th, TikToker @partiallyrosie posted a video featuring ribbons around ice cubes, garnering an impressive 9.5 million views in just three days.
On December 6th, user @sillylilcalz expressed their enthusiasm for the trend by sharing screenshots of videos following suit, declaring it as their favorite trend on TikTok at the moment, and receiving over 1,800 likes within two days.
The same day witnessed TikTokers @favpimpcess and @lilysoswaggggbruhhh joining the trend, with the former showcasing a stack of money adorned with a ribbon and the latter featuring their middle finger similarly adorned.
These videos garnered over 2.5 million and 20 million views, respectively, within two days. On December 7th, 2023, TikToker @carmennwatts added a unique twist to the trend by posting a video of a ribbon tied around her boyfriend, racking up over 2.9 million views in just one day.
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