With Dustin Poirier vs Conor McGregor main event scheduled for UFC 264 less than two days away, UFC has announced a long-term partnership with Crypto
Crypto.com is the world’s fastest growing crypto platform with over 10 million users worldwide. It is one of the top ten finance apps in both the App Store and Google Play. Moreover, the Crypto.com Visa Card is the world’s most popular crypto card available in 30+ countries. In its latest strategic move to connect with mainstream consumers, Crypto.com has announced a long-term partnership with the world’s premier mixed martial arts organization, UFC. Read on to know what this partnership entails for both the firms.
UFC And Crypto Announce Sponsorship
Crypto.com will become the first-ever global Official Fight Kit Partner for the Ultimate Fighting Championship (UFC). This will entitle the firm to place their branding on UFC fight kits as well as fight kit apparel, worn by the athletes. Be it the locker room or the world-famous Octagon, Crypto.com will have meaningful visibility in front of UFC’s global fan base of more than 625 million people and over 150 million social media followers. This will include the 900 million TV households in 175 countries with access to UFC’s broadcasts.
UFC Cryptocurrency And Crypto Coin
According to Dana White, no company has done more for combat sports, in terms of popularity, than UFC. So much so that now UFC is one of the biggest sports brands on the planet. The brand will help Crypto.com reach out to more people globally through its strength. Kris Marszalek, co-Founder and CEO of Crypto.com, also believes that this historic moment will help accelerate the world’s transition to cryptocurrency.
Crypto will start reaping the benefits of this partnership this Saturday on 10th July in Las Vegas during UFC 264: POIRIER VS. MCGREGOR 3. It will be the third and final main event fight between The Diamond Dustin Poirier and The Notorious Conor McGregor in which the the branded assets of Crypto will debut.
The showdown is being massively awaited owing to the buildup of the matchup.
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