EFL Championship side Stoke City have revealed their plans for a potential change in design for their new badge, drawing intense backlash from fans, find out more about it and the meaning of the logo below.
Stoke City recently hinted that that the club could potentially revamp their current crest with a new design.
Stoke City FC new badge/logo design photo and meaning explained
Notably, Stoke City introduced their current badge 23 years ago, back in 2001, with fans loving it.
Stoke City drop hints of a crest revamp
Although the club did not reveal any confirmations, Stoke City recently got supporters talking after they released a mysterious post on social media. The post showed an image of a supposedly simplistic badge, leaving many fans wondering if it could be a new Stoke crest. Stoke-on-Trent is a city in England, famous for its rich history in ceramics, and this new crest, which features an image of a tower, could be a subtle nod to their world-famous pottery villages.
Stoke-on-Trent is well-known for its rich history in ceramics and this apparent launch more than makes a subtle nod to that industry as it features an image of a tower that has been inspired by their world famous pottery villages.
While the club has not made any official hints about a crest change, many fans have started acting out. Given below are some fan reactions:
One fan posted:
Surely not ahahaha, that’s the worst badge in football history. I’d genuinely boycott the club if I supported them.”
Another fan stated:
It really annoys me when clubs change their badges based on a few fans who complain and then the club thinks the whole fan base hates the badge.”
Meanwhile, another fan stated:
It just stinks.”
List of clubs that have changed that have changed their club crests
Given below is a list of clubs that have changed their club crests over the years:
Arsenal
Arsenal rebranded their logo in 2002 after failing to copyright their iconic, traditional-looking shield badge. While fans were initially upset, the logo is now a symbol of pride as the club managed to keep some key elements like the cannon and the crest shape.
Manchester City
Manchester City changed their logo back in 2016 after consulting with fans. Alongside reflecting the club’s unique history and identity, the new badge incorporates elements from previous designs particularly the ship symbol and the red rose of Lancashire.
Inter Milan
Inter Milan had a major rebrand three years ago after long-term shirt sponsor Pirelli ended their deal with the club. As a result, the club replaced the traditional gold detailing on the old badge with white-themed detailing, which angered fans.
West Ham
After shifting their home stadium from Upton Park to the much-bigger London Stadium back in 2016, West Ham brought out a major change to their design to mark the start of a new era. The new crest featured the two hammers on a shield like logo and dropped the castle.
Juventus
Juventus revealed their new logo in 2019, and it was arguably the worst design. The club replaced their famous oval shaped striped emblem with the letter ‘J’ design.
Cardiff City
Cardiff underwent a controversial revamp in 2012 after club owner Vincent Tan decided to ditch the club’s traditional blue kit colours and the badge for a red-themed design. While the Bluebirds fans were unsurprisingly dismayed, Tan eventually changed it back to blue three years later.
Fulham
Fulham introduced their current crest in 2001, following promotion to the Premier League and a return to the top-flight after 33 years. The club ditched the original coat of arms for the shield-shaped badge with a black and white background and the letters “FFC.”.
Chelsea
Chelsea replaced the blue circle design with a lion standing over the letters “CFC” back in 2005 for the club’s centenary. Just a year later, the club altered it again to its current design, featuring a light blue circle and red details with the words “Chelsea Football Club.”. The crest also has a blue lion holding a staff inside the circle.
Portsmouth
Portsmouth revamped their badge in 2008, ditching their blue and yellow design. The new badge featured two straightened angles at the top of the shield, with “Portsmouth F.C.” written above the star. The club changed it again in 2015 before returning to a more traditional design. This season, the club replaced it with the 125th anniversary badge.
Brentford
The Bees redesigned their club crest in 2016 for the first time in 23 years. The new design features a single honeybee over a red ring, with the club name and the year 1889) around it.
Sheffield Wednesday
Sheffield Wednesday introduced their new club crest in 2016, and it was met with harsh criticism. The new badge introduced a new owl image and the club’s Latin motto, “Consilio et Animis” (By Wisdom and Courage). The motto was written in scroll form at the bottom of the shield design.
Hull City
Hull City introduced a new crest for the 2014/15 season, dropping the club’s name, which disappointed a lot of supporters. However, just five years later, the club reintroduced their logo with another new badge. It was based on the classic tiger’s head from the 1970s.