The Mahindra Group has introduced the eagerly anticipated Cultural Events Calendar for the year 2023-2024 along with the Season of Festivals dates and lineup
These events encompass a wide range of enriching and impactful experiences, spanning rock music, performing and visual arts, poetry, and crafts.
Mahindra Season of Festivals and Blues 2023-2024 schedule, dates, lineup, events and venue
As we kick off the #MahindraSeasonOfFestivals, we celebrate music in glorious forms. The universal language that brings us together by transcending boundaries & uniting hearts.
With a lineup of 6 unique festivals, we're ready to begin this season with this melodious soundtrack! pic.twitter.com/ggn1WvxswI
— Mahindra Group (@MahindraRise) October 3, 2023
They serve as a genuine celebration of Indian culture and communities, with the intention of fostering a vibrant cultural exchange and attracting artists from around the world. All the while, these events place a special emphasis on engaging millennials.
Renowned as a significant player in the Indian live entertainment industry, the Mahindra Group has a reputation for hosting some of the most talked-about events in the country.
They have played a crucial role in preserving and promoting Indian cultural heritage on a global scale through their thoughtfully curated events.
Over time, these exclusive festivals, driven by strategic objectives, have experienced significant growth in terms of scale, attendance, and geographical reach. They have left an enduring impact on the brand, its stakeholders, and various forms of traditional and contemporary Indian art, resonating deeply with their audiences.
Building on this remarkable success, the Mahindra Group is now gearing up to further enhance its efforts in connecting diverse audiences with artistic exploration across North and South India through its cultural outreach initiatives.
Event Starting Date
Starting from November 2023 and extending until March 2024, the Mahindra Group has unveiled the dates for both its established and upcoming events, including Independence Rock, Mahindra Blues, and more.
This announcement provides festival enthusiasts with an early heads-up for all the exciting events planned for 2023 and 2024.
Independence Rock Schedule
The much-anticipated Mahindra Independence Rock, revived recently, is scheduled for November 4th and 5th, 2023, with the venue yet to be disclosed but expected to return to its home in Mumbai.
The following month, the Mahindra Kabira Festival for this year will return to Varanasi, taking place from December 15th to 17th, 2023.
Mahindra Blues Schedule
The long-standing Mahindra Blues Festival will once again grace Mumbai on February 10th and 11th, 2024, while the second edition of the Mahindra Roots Festival, a multi-venue folk/fusion gathering, will take place on February 24th and 25th, 2024, also in Mumbai.
One month later, the Mahindra Percussion Festival, the company’s latest annual event, will return for its second edition on March 23rd, 2024, in Bengaluru, with the venue yet to be confirmed.
Adding to the cultural tapestry is the Mahindra Sanatkada Lucknow festival, which blends music as a significant element and is scheduled for February 2nd to 6th, 2024.
For theater enthusiasts, the Mahindra Excellence in Theatre Awards has been announced, set to occur from March 14th to 20th, 2024. Details regarding venues, lineups, and ticketing are eagerly anticipated from the organizers.
ALSO READ: Who is Colombia police officer Alexa Narvaez as she goes viral during America de Cali football games