On the website logo, social media accounts, and the entrances of three of Decathlon’s Belgian locations (Evere, Namur, and Ghent) the word Nolhtaced is now present instead of “Decathlon,” know about the name change and its meaning
Why was Decathlon rebranded as Nolhtaced in three locations in Belgium?
Decathlon Name Change Explained And New Reverse Name NOLHTACED Meaning
Sports equipment Decathlon is attempting to spread awareness of the idea of “reverse selling.” And it has engaged in crazy behaviour in order to achieve this.
Decathlon, a sporting goods retailer, has temporarily changed its name in Evere, Namur, and Ghent to Nohltaced for a month. It will appear on the showroom boards in the three Belgian cities in addition to the brand’s logo on its website and social media pages.
What does the new name mean?
Leading sports equipment shop Decathlon recently shocked everyone by changing its name to “Nolhtaced” for a month in Belgium. However, stop attempting to understand the meaning of this name! Simply the business name spelt backwards.
In a press release, Decathlon Belgium claimed that their objective is to reuse as much equipment as possible in order to lessen their impact on the environment and prevent waste. Decathlon’s selection of used products will help make high-quality sporting equipment more affordable for its less fortunate clients.
Sporting goods, including those not initially acquired from the retailer, are accepted by Decathlon in exchange for vouchers having a two-year expiration date (excluding safety items, hygiene products, food, medical products, and individualised items). According to the shop, 26,000 goods worth a total of €593,220 in vouchers have already been gathered in Belgium during the test phase.
Arnaud de Coster, head of second-hand items at Nolhtaced Belgium stated that at first glance, this name change could look like a simple marketing push, but their goal is primarily to make their buy-back service known to as many people as possible, said. Joeri Moons concurred and added that using is more important than having. This also means that they must build their products to be as durable as possible.