If youโre using social media platforms, chances are you mustโve encountered a viral original video of Jools Lebron called very demure, very mindful, that has taken over the social media platforms like a storm
Not sure what weโre talking about, hereโs the information.
Recently, social media platforms have been buzzing with a viral video of Jools Lebron, a beauty influencer. The viral video of Lebron is all about being โvery demure, very mindful.โ
Many celebrities, such as Jenna Ortega, Jennifer Lopez, Penn Badgley, Lindsay Lohan, Joe Biden, and Jamie Lee Curtis, have jumped on the viral trend.
Who is Jools Lebron creator of the original ‘Very demure, very mindful’ video on TikTok and what is the meaning of the trend
For the curious, the now-viral video features Jools Lebron frequently using, โvery demure, very mindfulโ words to describe her makeup looks.
For example, in one clip, she talks about how she presents herself at work, opting for no heavy makeup, like winged eyeliner, and keeping her hair straight. She says, โI do a brow gel, very considerate, very approachable, very demure.
Jools LeBron (1.3M TikTok) is the viral creator of the โdemureโ trend
It popped off 1 week ago & now feels like itโs everywhere pic.twitter.com/dZHXOX6k8d
— Danielle Vermeer (@DLVermeer) August 14, 2024
“Letโs be mindful while weโre at work, ladies, this is not a fashion show.โ Reportedly, Lebron also shares tips on maintaining composure in stressful situations, such as traveling with family.
She reportedly advised her followers to show up at the airport โvery early, very considerate, very demure.โ
In another scenario, she suggests that if someone forgets their ID at a bar, they should simply retrieve it and leave โvery cutesy, very demure.โ
After her videos went viral, people across social media began using the phrase โvery demure, very mindfulโ in various contexts.
Meaning of Demure
Jess Zafarris, an etymologist and author, explained that the Latin root of โdemure,โ โmaturus,โ means โripeโ or โmature.โ The now-iconic phrase was first used by Lebron in a video that garnered over a million views.
It was a parody/joke done by Jools Lebron on TikTok that caught on. Hereโs the original video ๐ pic.twitter.com/spOem6Ie5p
— Han๐โค๏ธ๐น (@bonnetblackwood) August 16, 2024
In the viral video, Jools Lebron says, โSee how I do my makeup for work? Very demure, very mindful.โ Later, she shared a follow-up video discussing being โdemure,โ โcutesy,โ and โmindful.โ
About Jools Lebron
For the curious, Lebron, who identifies as a transgender woman, is a social media influencer, who goes on the video-sharing platform TikTok @joolieannie, boasts 1.5 m followers, and has accumulated 97 m likes.
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