Have a look at the reason for the Prime Hydration drinks craze and the net worth of owner Max Clemons
While Adults are striving to attain M&S Magic coffee, kids are still attempting to obtain the Prime drink, which arrived in the UK in December.
What is Prime drink, and what is there so much talk about?
The Prime drink, which comes in a range of flavours, is so hard to find that it’s rarely seen stocked on shelves. Other food and drink items that frequently make headlines among consumers include Tesco’s Avozilla and M&S white strawberries.
Who are Max Clemons and Trey Steiger of Congo Drinks owner of the Prime Hydration Energy Drink and their net worth
If you are fortunate enough to find a bottle or can, you may have to pay a small wealth, some are allegedly selling for as much as £3,000 a bottle, while one Yorkshire store is allegedly giving them away “free” to children, or you may be in luck if you know a shopkeeper who will reserve one for you.
What is Prime Hydration Drink?
Developed and marketed by Prime Hydration, LLC, Prime Drink is a range of sports beverages, drink mixes, and energy drinks. In conjunction with YouTube rapper and boxer KSI, it was created by American media personality Logan Paul.
The drinks were first made available in the US in early 2022, and while the UK didn’t receive its first shipment of the drinks until December, they were almost immediately sold out. Although ASDA was the only place it was available, other stores, like corner stores, have begun carrying them.
Every bottle sold lists an address in Louisville, Kentucky, which can be used to trace the manufacturer via the local secretary of state’s website to one Max Clemons.
Clemons is the co-owner of Congo Brands, the true manufacturer of the drinks, with partner Trey Steiger and on its own site, Congo states that it “was developed to create synergies between the independent brands [Clemons and Steiger] co-founded over the years.
“Brands in the Congo portfolio may have ownership beyond Trey and Max, however, they do provide key insights into the operations of each brand.”
The duo were recently profiled which described them as former classmates at Pleasure Ridge High School in Louisville who “now control a drinks empire experts say is set to produce 10 million bottles a year, making more than £85m”.
Fans of basketball and American football but diligent students too, the pair graduated and went on to study accountancy and finance at college before starting their first drinks venture in 2017 and Clemons, 29, now lives in a £2.4m high-rise apartment in Nashville, Tennessee, while Steiger, 28, resides in a luxury residence in Florida valued at £2.3m, boasting its own pool, 1.4-acre garden and dock.
Prime drink currently is said to have a net worth of $100-150 million with KSI and Logan Paul each holding 20% of shares in the company.
Why are people talking about it? What’s so special about this drink?
Prime, a popular energy and hydration beverage developed by the YouTubers Logan Paul and KSI, is advertised as a “natural flavoured water” manufactured with 10% coconut water and including electrolytes, BCAA for muscle repair, B vitamins, and antioxidants.
The energy drink, meanwhile, is acceptable for vegans and has no added sugar, 200 mg of caffeine, and 300 mg of electrolytes.
Prime Hydration flavours
Prime hydration is available in a variety of flavours, including strawberry watermelon, meta moon, ice pop, blue raspberry, and tropical punch, all of which are in high demand.
Where can you buy the Prime Hydration drink? How much does it cost?
A 12-pack costs $29.99 online at drinkprime.com , however, there are rumours that the packs sell for considerably more at other shops.
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