WWE top merchandise sellers in 2023 and most merch sales by superstar

WWE top merchandise sellers in 2023 and most merch sales by superstar

In advance of WrestleMania 39, four top WWE merchandise sellers were revealed in 2023, have a look

Some of WWE’s top performers right now are reportedly helping the corporation sell “incredible” amounts of goods.

WWE top merchandise sellers in 2023 and most merch sales by superstar list

Roman Reigns, Cody Rhodes, Sami Zayn, and Bray Wyatt are all cited by Dave Meltzer on Wrestling Observer Radio as athletes that are “very, very over when it comes to selling merchandise right now.”

As we approach WrestleMania season, the busiest time of the year, this is quite encouraging for the leading companies in the sector.

What does this reveal about WWE’s current programming?

While it is not a surprise to see four of WWE’s best performers at the top of the sales charts, the reported high volume shows that fans are on board with who is being promoted and the company’s overall creative direction under Triple H.

For similar reasons, it doesn’t feel as disastrous that The Rock won’t be competing at WrestleMania this year as it may have a few years ago.

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With Zayn and Rhodes now feeling like legitimate main event performers and Kevin Owens ranking right up there, Triple H has done a fantastic job of developing several stars.

How is WWE performing elsewhere?

The overall popularity of products among a rapidly growing global fan base provides an excellent explanation for the answer.

The success of the company at the moment can be seen in attendance, television ratings, premium live event views, and social media views, some of which are shattering records.

This can be partially attributed to Peacock’s subscription growth, which saw them go from 15 million to 20 million between Q3 and Q4. After taking over for the WWE Network in 2021, the platform is now the US’s premier live event broadcaster.

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What impact might WrestleMania have on shirt sales?

Due to his victory over Reigns and the Bloodline at the Royal Rumble, Sami Zayn is currently the hottest superstar in the wrestling business.

At Elimination Chamber, which is being held in Montreal, his hometown, he is anticipated to square off with his former tribal chief.

He’ll be sporting his brand-new t-shirt, which further emphasises the fact that he’s now a babyface. In the upcoming weeks, expect it to overtake Reigns and Cody Rhodes as the only contenders for WrestleMania 39 at the top of the merchandise sales.

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