A new ad from TATA Starbucks called “#ItStartsWithYourName” depicts the acceptance of transgender people over time with the agenda peddled asking people to boycott the brand in India on Twitter
Since the advertisement ran, it has drawn criticism on social media sites from users who think it is inappropriate and urge a boycott.
Starbucks India shared a video on May 10 promoting their most current advertising campaign, “#ItStartsWithYourName.” Well, the message of this advertisement is that society should accept transsexual people. Soon after the ad was shared, it faced backlash from social media users.
Explained why is boycott TATA Starbucks trending in India on Twitter after company promotes woke propaganda in ad
Are you @StarbucksIndia in India to do business OR to promote wokeism nonsense?@TataCompanies@RNTata2000@Starbucks#Boycott_StarBucks pic.twitter.com/oBDFShKDpm
— M. Nageswara Rao IPS (Retired) (@MNageswarRaoIPS) May 11, 2023
They are coming for you in India#Boycott_StarBucks @StarbucksIndia https://t.co/ek8QNt1xdB
— Kreately.in (@KreatelyMedia) May 11, 2023
Starbucks
Coffee is their other product
Main product of Starbucks is wokeness
Supporting LGBTQ, Trans activism, Same Sex marriage, immigrants is part of corporate philosophy of Starbucks
Now they started their woke agenda in India. #BoycottStarbucks
1/4 pic.twitter.com/XEo8yWL8r4
— STAR Boy (@Starboy2079) May 11, 2023
The fact that the renowned Tata group owns stock in the business makes it even more contentious, and individuals have begun to demand a boycott of both Tata and Starbucks.
Starbucks India commented on the popular advertisement, writing, “Your name defines who you are, whether it’s Arpit or Arpita. You are loved and accepted for who you are at Starbucks. “Being yourself is everything to us. #Itstartswithyourname.”
The Viral Ad Of The Starbucks
In the widely shared video, a couple calling their son Arpit at a Starbucks cafe failed to get a response. When their son arrives, the woman tells her husband to speak calmly. However, in the next shot, a woman dressed in a red gown enters the shop; she looks like Arpit. He is seated alongside the couple in the following slide because they are his or her parents.
The film shows Arpit, who was raised as a guy but later discovers that he is actually a girl on the inside. In addition to his gown, he is accessorised with chains and bracelets. When the camera zooms in, it becomes clear that he also has long nails as he taps his fingers on the table. The man then gets up and walks over to place his coffee order. Three coffees for ARPITA, the receptionist says. The boy or girl at the table breaks down in tears and applauds his acceptance. The guy responds, “So what, only a letter has been added to your name, from ARPIT to ARPITA, you are still my child only,” at the end of the film, to everyone’s amusement. The camera then pans out.
Tata Group Comes Forward To Support LGBTQ
It is crucial to clarify that, in India, Starbucks is “Tata Starbucks Private Limited,” which is a 50:50 joint venture firm, owned by Tata Consumer Products and Starbucks Corporation, that owns and operates Starbucks shops in India.
This is not the first time Starbucks has supported the LGBTQ movement or advocated for homosexuality. Starbucks joined the Human Rights Campaign and more than 170 other organisations in pleading with the U.S. Senate to approve the Respect for Marriage Act in July 2022.
The Starbucks Foundation gave more than 300 donations to nonprofit groups that serve LGBTQIA2+ populations between June 2021 and May 2022. Back in 2012, Starbucks proclaimed it was backing LGBTQIA2+ populations.
The National Organisation for Marriage began a boycott of Starbucks after the coffee corporation declared its support for the Washington state ballot supporting homosexual marriage back in 2012.
In 2013, a shareholder questioned Starbucks’ vocal support of gay marriage. The CEO advised the stockholder to sell his holdings.
Since 1998, Starbucks has supported the global debate over same-sex marriage and the LGBTQ community. The chronology can be found here.
Internet’s Reaction To The LGBTQ Advertisement Of Starbucks
People responded to the film posted by Starbucks India by criticising the marketing campaign on social media.
Son of the Home Minister Amit Shah and BCCI president Jay Shah tweeted, “They wanted to push propaganda, but couldn’t hire an actual “trans” person, but instead hired a girl.”
A user stated, “New filth in the market, friends; now the average tafri tea lover will show outrage while their actual customer base will eat this shit with their hands without asking for a recyclable spoon.”
In the interest of diversity, another person suggested using Muslim names if they truly believed what they were saying.
Another person commented, “Long before I predicted it, it happened. The #SameSexMarriage is a billion-dollar industry, and #CJIDyChandrachud is only promoting it while wearing a constitutional burqa.
Starbucks has always been a friendly, welcoming place for its customers, where relationships are fostered and personal connections are celebrated over a cup of coffee, according to Deepa Krishnan, Chief Marketing Officer, TATA Starbucks Pvt. Ltd. What fuels our expansion is the distinctive Starbucks experience, where everyone is welcomed.
We understand that our customers enjoy and cherish their individuality, and we are always ready to celebrate it with them.”
However, social media users are calling for a boycott of the advertisement, although no official statement has been made in this regard so far.
Your name defines who you are – whether it's Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName. 💚 pic.twitter.com/DKNGhKZ1Hg
— Starbucks India (@StarbucksIndia) May 10, 2023
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