Have a look at the owner, founder and price of Saratoga Spring Water
Ashton Hall, a fitness influencer, has recently captured the attention of the internet with his meticulous morning ritual, which notably features Saratoga Spring Water.
Born in the foothills of the Adirondacks over 150 years ago, the Saratoga Brand has become synonymous with quality, carefully crafted, still and sparkling, 100% American spring water and is served in fine dining establishments and luxury resorts.
Who is the owner, founder and CEO of Saratoga Sparkling Spring Water and its price and where to buy online as fitness influencer Ashton Hall’s morning routine meme goes viral
The water came to the limelight after Ashton’s viral video which said, “The morning routine that changed my life 3:50am to 9:30am,” highlights Hall’s routine, which includes hydrating with the unique cobalt-blue Saratoga Water bottle and submerging her face several times in ice water. The brand’s sales and visibility have significantly increased as a result of this focus.
am I forgetting anything pic.twitter.com/MYHMAWZMRz
— matt (@computer_gay) March 22, 2025
At 3:50 AM, Hall starts his day in the video by taking off his mouthpiece, cleaning his teeth, and pouring himself a glass of Saratoga water. After that, he engages in a number of exercises, such as meditation, push-ups on his balcony, and repeatedly submerging his face in a basin of icy water that has been infused with Saratoga Water. Know about Adam Madkour, CEO of Saratoga Spring Water Company.
Hall’s use of Saratoga Water has drawn special attention from social media users, which has increased the brand’s appeal.
One user humorously noted, “Saratoga water CEO for the next 3 weeks [counting cash].” Another quipped, “The CEO at the Saratoga water company watching the sales skyrocket today.” These comments highlight the unexpected marketing boost resulting from Hall’s viral routine.
Adam Madkour had been the CEO of Saratoga Spring Water Co. since 1992. Meanwhile, some memes asserted that the CEO’s sales soared following Ashton Hall’s video, while others suggested that he must be perplexed by all the unexpected sales.
According to the company’s website, Adam Madkour was promoted to CEO of Saratoga Water in 2001 after working there as an executive throughout the 1990s. After purchasing it, Madkour aimed to expand the market for both sparkling and non-sparkling water by leveraging the Saratoga name and its distinctive cobalt-blue glass bottles.
Madkour took over the company in 2001, having worked as an executive there since the 1990s and after acquiring it, Madkour worked to expand the market for their sparkling and non-sparkling water, capitalizing in part on the cachet of the Saratoga name and on their distinctive cobalt-blue glass bottles.
Prior to Madkour, the company had been bought and sold several times and had been owned at one point by Anheuser-Busch, which sold the company to Evian Waters of France and in 2000 it was sold to a Connecticut investment firm, North Castle Partners and Madkour purchased the business the following year.
This guy is frying me bro. All he does his dunk his face in ice water and do full sprints in a parking lot
He’s either our funniest satire comedian or clinically insane https://t.co/RDAqKboD7b pic.twitter.com/ISiehNlVBP
— Not YDG🦁 (@notwhydeegee2) March 21, 2025
Madkour however sold the company’s assets to BlueTriton, a Connecticut investment entity that was formerly known as Nestlé Waters North America, according to an article that appeared in Saratoga Today on January 13, 2022.
BlueTriton Brands, Inc. a North American provider of trusted, responsibly sourced water brands, announced its Board of Directors had appointed Joey Bergstein as the new and current Chief Executive Officer, effective November 28, 2023 of BlueTriton after the sale. He is also incharge of Saratoga now as the CEO.
New owner BlueTriton manages Poland Spring and other regional bottled-water brands, including Deer Park, Ozarka, Ice Mountain, Zephyrhills, Arrowhead and the Pure Life and Splash lines.
Owner-operator Adam Madkour sold the company for an undisclosed sum to Blue Triton, which is owned by a pair of investment firms: One Rock Capital Partners and Metropoulos & Co.
Primo Brands called the water one of its “rapidly growing premium products” and the company bought Saratoga in 2021, and the brand did $13 million in net sales that year, according to Primo’s investor-day presentation last month. Saratoga went on to do $71 million in net sales during 2024, making for a 76% compound annual growth rate over that span and Primo Brands now houses Poland Spring and Pure Life, which are each doing upward of $1 billion in sales. Other brands owned by the company, including Primo Water, Deep Park and Ozarka, each did $500 million or more in net sales last year and Primo Brands has a market capitalization north of $12 billion.
Saratoga still water has a flavor profile that is slightly sweet with a clean, refreshing finish. Its mouthfeel is light and creamy with a smooth, well-integrated texture and still water pairs best with foods that have delicate flavors. Saratoga is sourced and bottled in the United States and the cost of a Saratoga Sparkling Spring Water is $3.79 and can be bought online on their official site here.
Shares of Primo Brands are poised for a big gain on Monday and the company saw fast growth from its Saratoga brand even before its recent viral attention.
After Saratoga Spring Water went viral on TikTok for its role in a fitness influencer’s morning routine, some have looked for a way to play the internet craze through the stock market and shares of Primo Brands Corp. (PRMB), which owns a variety of water brands including Saratoga, are up 9% in Monday’s premarket action.
Saratoga Water has seen a spike in Google searches with a 1,379% increase in interest pic.twitter.com/Hm6nAK3gm3
— FearBuck (@FearedBuck) March 23, 2025