Ultra Right is a new brand of beer currently making the rounds and set to compete against Bud Light as an alternative, following the controversy surrounding it, find out the owner company and CEO behind the beer brand
Popular beer brand Bud Light is currently muddled up in the second week of an ongoing issue involving Anheuser-Busch boycotters.
Who is the owner and CEO of Ultra Right beer, company set to compete against Bud Light after Dylan Mulvaney ad
The brewing controversy over where Conservative Dad’s Ultra Right Beer is made https://t.co/q2QiHyJdOb pic.twitter.com/UFiNI7rvTA
— SETH WEATHERS (@sethweathers) April 15, 2023
"Conservative Dad" says he's brewing "woke-free" beer called "Ultra Right" in Illinois https://t.co/0muvUhNOiM pic.twitter.com/XrGygIrkCd
— CBS Chicago (@cbschicago) April 14, 2023
Full disclosure; I’m not a dad, nor do I drink light beer—I’m looking forward to the craft IPA option 🍺
…but I’m absolutely loving this refreshing movement to reclaim our culture, our kids, and our common sense!#UltraRightBeer 🇺🇸 #UltraMAGApic.twitter.com/DBwZkXNoQA
— 𝐉𝐎𝐇𝐍⚔️𝐒𝐓𝐑𝐀𝐍𝐃 (@JohnStrandUSA) April 14, 2023
The issue began after celebrities like Kid Rock and other popular right-wing figures vowed never to drink Bud Light again, after the brand collaborated with Mulvaney, a transgender influencer.
CEO behind Ultra Right beer
Seth Weathers, a conservative businessman, is the CEO behind Ultra Right beer. The brand came up as an alternative to those who are now choosing to miss out on Bud Light. The outspoken Seth Weathers recently stepped up in a promotional video while launching the new Ultra Right beer.
Weathers has worked in digital advertising and political consultancy for over 20 years, and recently found himself gaining increasing popularity on social media.
The businessman goes by the nickname Conservative Dad, who is “on a mission to help conservatives unlearn the Gov lies about food, lose weight, & get in shape”. Weathers regularly posts videos ranting about food standards in the US.
Back in the 2016 presidential elections, Weathers served as Georgia’s state director for the Donald Trump campaign. He has also has spoken publicly in favor of the former president during a number of occasions.
Weather’s company “Freedom Speaks Up”
Besides his consultancy career, Weather also owns his own company called Freedom Speaks Up. The company is a conservative lifestyle brand looking to promote all things freedom related.
As of now, Freedom Speaks Up seems to be a separate entity from the Ultra Right beer company. The business has an extensive merchandise line, which includes t-shirts bearing the slogan:
Eat Steak. Lift Weights. Be Uncensorable. Screw the Government.”
In fact, Weathers wore the Freedom Speaks Up merch even in the promotional video for the Ultra Right beer. The video has since received over 5.8 million views on Twitter.
The company was initially called Bring Ammo, before it switch to Freedom Speaks Up in October 2022. It was famous for selling various merchandise promoting the Let’s Go Brandon meme.
Ultra Right beer brewery
According to reports, Ultra Right beer, is currently brewed in North Illinois in a local brewery. It is currently available for pre-order. Illinois is a hub of craft brewing, and boasts of several hundred local breweries. However, the exact details of the brewery behind the production of the Ultra Right beer are currently unknown.
Ultra Right beer price issue
Among other things, Ultra Right beer has recently come under fire for, its pricing. The beer is currently priced at $19.99 for a six-pack, with some customers pointing out that just buying bud light would be a cheaper option.
In response, Weather shared:
We’re just getting started. Once we grow we can make bigger batches and bring prices down”.
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