Bunty Sajdeh, the brother of Ritika is the owner and CEO of Cornerstone Sport and Entertainment Agency
Have a look at the background and net worth of Bunty Sajdeh and Ritika Sajdeh, whose company Cornerstone is behind the commercial success of Virat Kohli and Rohit Sharma
While cricketers like Virat Kohli and Rohit Sharma are known for their substantial net worth, much of which comes from lucrative brand deals and endorsements, few are aware of the siblings who helped pave the way for these opportunities. Bunty Sajdeh and his sister Ritika Sajdeh have built a formidable sports and talent management company, Cornerstone Sports, which has played a pivotal role in securing high-value endorsements for top athletes, including these two cricketing icons.
Who is the owner of Cornerstone Sport and Entertainment and Dharma Cornerstone Agency Pvt Ltd and how is the PR firm related to Bunty and Ritika Sajdeh
Ritika Sajdeh is the co owner of Cornerstone Sports and Entertainment while Vidya Balan is represented by Dharma cornerstone agency which is a unit of same company! https://t.co/ZuLKaoLJH2 pic.twitter.com/UqUkTsrnSA
— ayaan. (@AyanMusk) January 4, 2025
Established in 2008 by Bunty Sajdeh, Cornerstone Sports initially made waves with a landmark deal involving Virat Kohli. The company’s first major success came with securing a INR 100 crore endorsement for Kohli with the sports apparel giant Puma. Over time, the Sajdeh siblings expanded their business, signing more clients and eventually branching out into the film industry.
Cornerstone Agency is a full service agency focused on the sports and entertainment arena working with brands to deliver unique and varied solutions ranging from celebrity associations, sponsorships, IP development & affiliations as well as brand activations. Apart from having a strong eye for new talent, Bunty is known to come up with the most effective, economic and impact-heavy solutions for clients.
farhan doesn't even follow Rohit 😭 pic.twitter.com/aKcJA7lcH2
— Rishi (@was_rishi) January 4, 2025
Their ability to foster connections within both the sports and entertainment worlds has solidified Cornerstone’s reputation as one of the most successful agencies in the country. Bunty and Ritika’s close professional relationship with cricketers like Kohli and Rohit Sharma goes beyond just business. Bunty, who is a long-time friend of Kohli, has frequently been seen alongside the cricketer at public events.
With the Sajdeh siblings at the helm, Kohli was able to land multiple high-profile brand endorsements, including his much-publicized deal with Adidas. Additionally, the agency’s roster boasts other prominent athletes and Bollywood personalities such as PV Sindhu, Sania Mirza, Kuldeep Yadav, Ananya Pandey, Sara Ali Khan, and Vijay Deverakonda.
PR company co-owned by Ritika Sajdeh manages both Varun Dhawan and Vidya Balan. This is the reason behind paid tweets and stories pic.twitter.com/MYZTnlYZpS
— Pari (@BluntIndianGal) January 4, 2025
Cornerstone’s success has led to a remarkable financial growth, with the company now reportedly generating over INR 150 crore in annual revenue. Despite their industry prominence, not everyone is aware of the personal connection between the Sajdeh siblings and Rohit Sharma. While Ritika was once Virat Kohli’s manager, she is now married to Rohit Sharma, making Bunty Sajdeh his brother-in-law.
Meawhile, Dharma Cornerstone Agency (DCA), one of the fastest growing entertainment agencies in India, which marked its third anniversary in 2024. Founded in 2021 as a joint venture between filmmaker Karan Johar, Apoorva Mehta, CEO of Dharma Productions, and Bunty Sajdeh Managing Director of Cornerstone Sport, DCA has established itself as a premier talent management agency.
Rohit Sharma, what a SUPERSTAR 🤩!!
To take a pause & catch your breath requires courage … More power to you … Respect 🙌 !! @ImRo45— vidya balan (@vidya_balan) January 4, 2025
The agency represents actors, directors, writers, musicians, and content creators, with a focus on discovering and nurturing talent across various regions in India. Its roster includes actors Janhvi Kapoor, Tiger Shroff, Triptii Dimri, Aditya Roy Kapur, Sara Ali Khan, Ananya Panday, Tamannaah Bhatia, and Disha Patani; Oscar-winning producer Guneet Monga; musicians Neeti Mohan, Jubin Nautiyal, and Amaal Mallik; and digital creators like Orry, Sumukhi Suresh and Sufi Motiwala. Bunty is its CEO and MD.