From discovering young talent on YouTube to managing some of the biggest names in the music world, Scooter Braun journey is nothing short of remarkable, know his net worth and clients
In the fast-paced world of the music industry, talent managers play a crucial role in shaping the careers of artists and guiding them toward success. One name that has become synonymous with talent management is Scooter Braun.
Who is Scooter Braun, net worth, bio, age, real name, wife, clients list, record label, Instagram, Twitter
this clip of taylor swift from 2019 mysteriously โresurfacedโ yesterday
today demi lovato and ariana grande dropped scooter braun
looks like scooter braun is about to be hit with some big allegations. pic.twitter.com/q7G2jSAaLc
— mary morgan (@maryarchived) August 22, 2023
His career isnโt complete without its fair share of controversies, with notable clashes involving Taylor Swift and the recent departures of artists like Demi Lovato and Ariana Grande.
Scooter Braun career, education, family
Scooter Braunโs real name is Scott Samuel Braun. He was born in New York City on 18 June 1981. He got married to Yael Cohen Braun in 2014. In 2021, these two parted ways. They have two kids namely Hart and Erwin.
42-year-old Scooter Braun rose to fame when he stumbled upon a young Justin Bieberโs video on YouTube in 2006. Recognizing Bieber’s immense talent, Braun took the bold step of reaching out to the young singer’s mother and convinced them to move to Atlanta where he would manage Bieber’s career.
Before his breakthrough with Bieber, Scooter Braun was already making waves in the music industry. While studying at Emory University, he began organizing after-parties in Atlanta’s club scene. His dedication and knack for organizing events caught the attention of American rapper Jermaine Dupri.
Dupri hired Braun as the executive director of marketing for So So Def Records. During his time there, Braun worked closely with artists like Usher and Anthony Hamilton and gained valuable insights and connections.
Braun’s independent endeavors led him to broker a groundbreaking $10 million campaign deal between rapper Ludacris and the Pontiac Solstice sports car. This early success showcased his negotiation skills and ability to leverage artists’ brand power.
In 2009, Braun founded Scooter Braun Projects (SB Projects) which is a talent management company that would go on to represent a diverse array of artists spanning various genres.
Braun’s SB Projects quickly gained traction, and his efforts were recognized when he was included in Billboard’s prestigious “30 Under 30” list. His ability to identify talent and propel artists to stardom earned him a reputation as a major player in the music industry.
Controversy with Taylor Swift
One of the most significant controversies in Scooter Braun’s career revolves around his acquisition of Big Machine Records which owned the rights to Taylor Swift’s first six albums. The acquisition ignited a bitter feud between Swift and Braun. Swift criticized the deal by claiming she wasn’t given an opportunity to purchase her own works.
She referred to Braun as a “bully” and accused him of embodying “toxic male privilege” in the industry.
The controversy deepened when Swift revealed her plans to re-record and release her earlier albums. Despite Braun’s sale of the masters to an equity firm, the conflict between him and Swift remained a focal point in the media.
Scooter Braun’s latest news
In a surprising turn of events, Demi Lovato and Ariana Grande announced their departures from SB Projects. Lovato who had joined the agency in 2019, recently left in July 2023 while Ariana Grande’s departure was reported without official comments from either party.
Despite the departures, Braun maintains a positive relationship with Lovato by sending her warm birthday wishes and praising her kind soul on social media.
His clients include Justin Bieber, Ariana Grande, Demi Lovato, Carly Rae Jepsen.
Scooter Braun, an American music manager with a net worth of $500 million, catapulted into fame thanks to his discovery of Justin Bieber on YouTube in 2006 and his journey from managing parties in college to steering global pop sensations has been remarkable.