The World’s largest cosmetics company Maybelline is under fire for featuring a bearded influencer named Ryan Vita to promote their lipsticks, check out their brief bio, age, profession, Instagram, TikTok, and more
Maybelline posted two promotional videos uploaded on the brand’s Instagram page while referring to Vita as ‘Maybelline Partners’ to promote a lipstick and applicator.
Who is Ryan Vita influencer used by Maybelline to promote lipstick as ad video goes viral, bio, age, gender, Instagram
Cosmetics giant Maybelline has been slammed for using men, some with full beards, to promote its new product lines.
The brand had makeup artist Ryan Vita, a 'Maybelline Partner', promote a new lipstick in two promotional videos shared to its Instagram page. pic.twitter.com/y1eLLli62I
— David Croom – (ツ) (@dailycallout) July 13, 2023
I don't wear makeup because I'm a man, but if I was a woman, I would never again buy Maybelline's products.
Maybelline Teams with Cross-Dressing Male TikTok Influencer Ryan Vita to Promote Women‘s Make-Up https://t.co/dIdxOMi8y3 via @BreitbartNews
— Thomas Clement (@nolotrippen) July 13, 2023
The brand has since received a lot of backlash for using a transgender model to promote their new lipstick.
Just last week, Maybelline in a different post featured makeup artist Zak Taylor to advertise a recently introduced summer product. The move attracted a swarm of comments from social media users who began slamming the brand for using men.
Ryan Vita brief bio
Ryan Vita is a famous American digital creator who was born on September 7, 1990 in the United States. They are known for sharing nail design and makeup tutorials on their TikTok account with the handle @ryanvita. Besides tutorials, they also post comedy and trends on their account.
Ryan Vita Instagram and TikTok account
Ryan Vita began using TikTok under the handle @ryanvita back in September of 2020. Through their videos, they have garnered over 1.2 million fans on TikTok. They also have an Instagram account with the handle @ryanvitabeauty, which features photos of their different makeup looks. Ryan also does product reviews on that account. Vita has over 49,000 followers on his Instagram page
Ryan Vita Maybelline advertisement
In the now viral Amazon Prime Day advertisement that Maybelline posted, Vita appears to be applying a bright pink lipstick to himself. The company posted the video by tagging Vita, and using the hashtag #maybellinepartner. Paul Golding, who is the British political head of the far-right fascist political group Britain First, shared the video only and claimed that Maybelline had:
learned nothing from the Bud Light or Target’s experience.”
Maybelline under fire and facing threats of public boycott
Aside from the issue with Ryan Vita, Maybelline are currently facing backlash and are under fire with threats of a public boycott for featuring and sponsoring a transgender influencer Dylan Mulvaney. Just recently, Mulvaney appeared in a video, which Maybelline posted on their TikTok page in April. The video shows Mulvaney without any makeup on before she “gets glammed up” with Maybelline eyeshadow, lipstick, and other products.
Maybelline posted the video while Mulvaney neared her 100th day of coming out as a trans woman in public. Earlier this year in April, Mulvaney teamed up with Bud Light, which received a lot of criticism, infuriating, many conservatives.