Mexican influencer Valeria Marquez was shot dead by her boyfriend Ricardo Ruiz Velazco, also known as “El Doble RR,” “RR,” or “El Tripa”
A gunman on a motorcycle opened fire at the salon where Mexican model and social media influencer, age 23 Valeria Marquez was livestreaming on TikTok, killing her.
Who is Ricardo Ruiz Velazco aka El Doble RR, boyfriend of Valeria Marquez who shot Mexican Instagram beauty influencer dead
🚨En el caso de #ValeriaMarquez es Isabel Rodriguez señalada como principal sospechosa en el asesinato de la influencer, así lo señala la Fiscalía General de Justicia de Nuevo León que ahora ofrece recompensa para dar con su paradero.@VCNNoticiasmx pic.twitter.com/IPLt9XY8g2
— Víctor Cabrera (@victorcabreramx) May 15, 2025
Images from the attack in Jalisco, Mexico, showed Valeria looking out the window for a moment before being struck twice in the head and once in the chest.
Despite the prompt arrival of paramedics, Valeria was immediately pronounced dead. Messages of sorrow and incredulity have flooded her social media profiles after the incident.
Ricardo Ruiz Velazco is the primary suspect in the investigation, according to sources quoted by the local media outlet Milenio on Wednesday.
According to the United Nations Economic Commission for Latin America and the Caribbean, Mexico has one of the highest rates of femicide in Latin America, along with Paraguay, Uruguay, and Bolivia at 1.3 deaths per 100,000 women in 2023.
According to TResearch data, since President Claudia Sheinbaum took office in October 2024, 906 killings have been reported in Jalisco, the state where the incident took place, making it Mexico’s sixth most violent state.
Sobre el caso de Valeria Márquez al parecer ya la estaban esperando.
Menciona una tal Erika, al final del otro video, se mira está cara, perdón pero asustada por lo que pasó, no se ve.
México ésto es todos los días.
Ojalá dejen de compartir el otro vídeo y dar likes o RT🙃 pic.twitter.com/rhVpoZnhUD— Julio César 🦅 (@Julio24v) May 14, 2025
An armed gang in Jalisco is led by Ricardo Ruiz Velazco who also goes by El Doble RR. The Jalisco Nueva Generacion Cartel (CJNG), one of the deadliest cartels in Mexico is the name of the organization of which Ricardo is a high ranking cartel leader.
Ricardo who also goes by RR or El Tripa has also appeared in the murder case of Daisy Ferrer Arenas who was killed in 2012 and the murder of Juan Luis Lagunas. He is also linked to the 2013 murder of Secretary of Tourism, Jose de Jesus Gallegos Alvarez after she insulted El Mencho.
Marquez had commented earlier on Tuesday about getting a costly gift. Later, a man showed up at the beauty salon pretending to be a deliveryman. During the live stream, he shot her. Marquez had previously spoken about Ricardo being her boyfriend and had also gone onto claim that if anything happened to her or her family, he would be responsible for it.
Live de muerte: Asesinan a influencer en la Colonia Valle Real
Asesinar a una joven de 23 años dueña del salón de belleza “Blossom the Beauty Lounge” en #Zapopan.
Usuarios en redes la identificaron como Valeria Márquez, famosa TikToker aseguran que el ataque ocurrió mientras… pic.twitter.com/ukE1tU9NzJ
— Carlos Hidalgo (@CarlosHidalgoo) May 14, 2025
Marquez had about 200,000 TikTok and Instagram followers. She was sat at a table and clutching a plush animal in her livestream just prior to the incident.
Valeria Marquez was a 23-year-old Mexican aesthetician and beauty influencer from Guadalajara, Jalisco, who gained over 90,000 followers on Instagram and TikTok.
She was born in 2002 and became well-known in 2021 after winning the Miss Rostro pageant. at Zapopan, Jalisco, Marquez operated a beauty boutique at the Santa María shopping plaza. While livestreaming, she was sadly killed in a targeted shooting.
Sobre el caso de Valeria Márquez al parecer ya la estaban esperando.
Menciona una tal Erika, al final del otro video, se mira está cara, perdón pero asustada por lo que pasó, no se ve.
México ésto es todos los días.
Ojalá dejen de compartir el otro vídeo y dar likes o RT🙃 pic.twitter.com/rhVpoZnhUD— Julio César 🦅 (@Julio24v) May 14, 2025
Velazco was in a relationship with Marquez for a number of months and was angry with the influencer because she got expensive presents from her fans, according to the journal, which quoted Jalisco authorities. The report has not yet been responded to by authorities. The accused culprit may or may not have been taken into custody.
Sobre el caso de Valeria Márquez al parecer ya la estaban esperando.
Menciona una tal Erika, al final del otro video, se mira está cara, perdón pero asustada por lo que pasó, no se ve.
México ésto es todos los días.
Ojalá dejen de compartir el otro vídeo y dar likes o RT🙃 pic.twitter.com/rhVpoZnhUD— Julio César 🦅 (@Julio24v) May 14, 2025
Investigation
Police revealed that the 23-year-old influencer was shot by a guy who entered a Zapopan beauty parlour without identifying a suspect. The death of the social media star is being looked into as femicide, which is the killing of women for gender-related reasons.
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