Who is Jools Lebron creator of the original ‘Very demure, very mindful’ viral video on TikTok and what is the meaning of the trend

Who is Jools Lebron creator of the original ‘Very demure, very mindful’ viral video on TikTok and what is the meaning of the trend

If you’re using social media platforms, chances are you must’ve encountered a viral original video of Jools Lebron called very demure, very mindful, that has taken over the social media platforms like a storm

Not sure what we’re talking about, here’s the information.

Recently, social media platforms have been buzzing with a viral video of Jools Lebron, a beauty influencer. The viral video of Lebron is all about being “very demure, very mindful.”

Many celebrities, such as Jenna Ortega, Jennifer Lopez, Penn Badgley, Lindsay Lohan, Joe Biden, and Jamie Lee Curtis, have jumped on the viral trend.

Who is Jools Lebron creator of the original ‘Very demure, very mindful’ video on TikTok and what is the meaning of the trend

For the curious, the now-viral video features Jools Lebron frequently using, “very demure, very mindful” words to describe her makeup looks.

For example, in one clip, she talks about how she presents herself at work, opting for no heavy makeup, like winged eyeliner, and keeping her hair straight. She says, “I do a brow gel, very considerate, very approachable, very demure.

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“Let’s be mindful while we’re at work, ladies, this is not a fashion show.” Reportedly, Lebron also shares tips on maintaining composure in stressful situations, such as traveling with family.

She reportedly advised her followers to show up at the airport “very early, very considerate, very demure.”

In another scenario, she suggests that if someone forgets their ID at a bar, they should simply retrieve it and leave “very cutesy, very demure.”

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After her videos went viral, people across social media began using the phrase “very demure, very mindful” in various contexts.

Meaning of Demure

Jess Zafarris, an etymologist and author, explained that the Latin root of “demure,” “maturus,” means “ripe” or “mature.” The now-iconic phrase was first used by Lebron in a video that garnered over a million views.

In the viral video, Jools Lebron says, “See how I do my makeup for work? Very demure, very mindful.” Later, she shared a follow-up video discussing being “demure,” “cutesy,” and “mindful.”

About Jools Lebron

For the curious, Lebron, who identifies as a transgender woman, is a social media influencer, who goes on the video-sharing platform TikTok @joolieannie, boasts 1.5 m followers, and has accumulated 97 m likes.

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