The phrase “Don’t search Neon Brown” went viral on TikTok on Sunday, December 10, when users all across the world collectively blamed one another
This alerted others to the danger of falling for a ruse put out by an account sharing an obscene video.
What is the meaning of neon brown on TikTok as users urge others to not search for viral video
The social media platform TikTok, which debuted in 2016 as a gateway to harmless comical material, has evolved into a minefield with dark viral challenges and unsettling patterns in recent times. Clout chasers occasionally get around the filters and rules to obtain viral views, even though the app’s algorithm screens out content that doesn’t adhere to the platform’s policies regarding p*rn*graphic content.
I'm warning y'all right now. Do not search "neon brown" on TikTok search…
— Michael420 (@Michael138480) December 10, 2023
dear diory,
today i searched neon brown up on tiktok because someone told me togod help me
— washing machine (@pollywashere_) December 11, 2023
The most recent addition to the unsettling trends on TikTok is “Don’t Search Neon Brown.” The term went viral on TikTok after users started alerting other users about the account @neon.brown1, which was sharing indecent thumbnails, along with deepfakes of specific celebrities.
Just by piqueing people’s curiosity with reactions and memes advising others to avoid the page, the account, which was only up for a day, garnered a ton of attention as scared TikTokers cautioned other users to stay away from the content. Within a few hours, accounts were inundated with messages cautioning others not to view the content the user was posting.
How did the internet fad “Don’t Search Neon Brown” start?
Terrified users started creating memes and reaction videos urging others to “Don’t search Neon Brown” in response to crude content shared by the account @neon.brown1. This started a new trend on the internet. Even though TikTok moderators are skilled at filtering such content, this account was able to get away with breaking the rules for a couple of hours.
The trend of alerting users not to look for the account didn’t accomplish its goal. Rather, it resulted in a rapid and massive surge of followers. As per the comments on TikTok, it appears that individuals started creating videos and reactions alerting others to avoid the account, which is how people discovered the content page. The term started trending online as the posts received hundreds of thousands of plays, likes, and shares.
Moderators on TikTok have made mistakes in the past that have made it simple for users to publish and access offensive content on the platform. Around the same period in 2022, several slideshow uploads, including adult content, started to circulate on TikTok. They were removed within a few days.