CNBC-TV18 has issued an apology after a video of anchor Ashmit abusing went viral
If you’re using social media handle X, chances are you must’ve encountered a viral video of a reporter who’s caused a stir after using a curse on-air.
For the unfamiliar, reporting is one of the most challenging tasks in the field of journalism.
When it comes to TV news reporting, live camera work and on-air coverage make things even more difficult, as you have to think and react while narrating the story’s details.
CNBC-TV18 news anchor Ashmit abuses on live TV, video goes viral as channel issues apology
Gems of CNBC-TV18 😹😹
Tell me you are from Delhi without
telling me you are from Delhi. 🎧🫣 pic.twitter.com/PWBUGiztWR— Abhishek (@AbhishekSay) April 23, 2024
Sometimes a reporter might make an on-air slip (a slip of the tongue) that could be embarrassing or amusing for some people. One such similar incident occurred on Tuesday, April 23rd, involving a TV news reporter from a reputable channel.
What Exactly Happened?
A reporter named Ashmit made a mistake while reporting on a Patanjali case at the Supreme Court, getting flustered and stumbling over his words. In frustration, he swore during the live broadcast.
Although the reporter was aware that he was on air, he let out a curse word while trying to correct himself. He almost immediately realized his error, but by then, it was too late.
However, the anchor stepped in to help the reporter, quickly cutting him off and saying, “We’ll come back to that in a bit. We couldn’t hear you clearly, Ashmit.”
Channel Issue Apology
The channel also issued an apology and posted on the social media platform X/Twitter, “During a live broadcast earlier today, a reporter inadvertently used inappropriate language, not realizing he was on the air.
“We sincerely apologize for the error and will work even harder to ensure we maintain the highest standards.”
On-camera slip-ups aren’t new. However, users noted that such errors are largely human because people might succumb to the heat of the moment.
We live in a time when things go viral and are quickly forgotten, but anyone who’s ever made a mistake on live camera knows that anything said on air can become “forever.”
Social Media User’s Reaction
The video of the reporter is currently swirling across online platforms including X as netizens are pointing out their opinions about the incident.
Though most of the users are taking this incident as a part of a genuine mistake, some are taking it as irresponsible and reckless behavior, while others are taking it as an entertaining thing.
One such user, who shared the video on X captioned it, “Tell me you are from Delhi without .. Telling me you are from Delhi.” Another wrote, “Mitti paaa. Human error… Hope he doesn’t get fired. He is a great reporter.”
A third one quipped, “Did he ‘sought,’ I mean seek an apology?” along with two laughing emojis.
About Reporter Ashmit
According to the official LinkedIn profile of Ashmit, he is currently working as a reporter with CNBC. He has over 13 years of experience as a leading financial journalist.
The reporter started his journey as a journalist with Ndtv Hindu as an Anchor and correspondent in 2010. Later, in 2012 he switched with CNBC as an Associate Editor and Anchor and now he is performing the role of Anchor and Deputy Editor at the channel.
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