Bengaluru, 19th February, 2024: UP Warriorz is thrilled to announce their partnership with Navya Naveli Nanda and her non-profit initiative, Project Naveli
The collaboration aims to accelerate the drive towards positive change in society, using the vehicle of sports. Third in the WPL last season, the Capri Sports owned UP Warriorz will support Project Naveli’s key initiatives, Nimaya and Entreprenaari, and launch the “Trash Talk Clean Up” campaign, aimed at creating a safer environment for female athletes.
Known for their commitment to women’s cricket and empowerment, one of India’s top cricket teams will be joining forces with Nimaya to create platforms for women to succeed in sports and beyond. The UP Warriorz will add all their weight behind the Nimaya’s project, which aims to put the focus on developing an automation-proof soft skilling programme in Uttar Pradesh this summer to ensure the state’s young women are career ready. This chapter in the initiative is designed to help create an environment that is safe and drives progress for the women from India’s most populous state.
A significant aspect of this collaboration is the “Trash Talk Clean Up” campaign, personally championed by Navya Naveli Nanda. The initiative takes the bull by its horns in terms combating the pervasive issue of online trolling and negative comments that female athletes face/endure, particularly those concerning their physical appearance. The campaign advocates for a safe and respectful digital space, encouraging constructive dialogue and appreciation for athletes’ skills and achievements.
Recent studies highlight the urgent need for such initiatives for example women athletes were subjected to 87% of the social media abuse as per a sample taken, of what athletes faced during the 2020 Tokyo Olympics, according to a World Athletics study. The study showcased that out of the 132 discriminatory posts, 10% of the abuse was transphobic (9%) and homophobic (1%) material. Furthermore, comments on women’s sports posts are 50% more likely to focus on physical appearance or personal lives rather than athletic performance.
Collaborating with Navya and Project Naveli represents a crucial initiative for UP Warriorz in our continuous commitment to advancing women’s roles and prospects, both within the sports domain and beyond,” said Jinisha Sharma, Director of Capri Sports. “This partnership is focused on confronting key issues that impact women in the realm of athletics and in societal spheres, aiming to cultivate a space where the prowess and successes of women athletes are acknowledged and celebrated.”
Navya Naveli Nanda added, “I am delighted to partner with UP Warriorz, a team that resonates with our mission at Project Naveli. Together, we hope to make a substantial impact in promoting mental health, entrepreneurship among women, and ensuring a respectful and safe online environment for female athletes.”
UP Warriorz and Project Naveli invite everyone to join the “Trash Talk Clean Up” campaign and contribute to building a more inclusive and respectful digital community for female athletes and women everywhere.
About UP Warriorz
UP Warriorz is a premier women’s cricket team committed to promoting women’s sports and empowering female athletes. Through various initiatives and collaborations, UP Warriorz aims to inspire young women to pursue their passion for sports and achieve excellence both on and off the field.
About Project Naveli
Founded by Navya Naveli Nanda, Project Naveli is a non-profit organization dedicated to building a gender-neutral world. With initiatives like Nimaya and Entreprenaari, Project Naveli focuses on mental health, women’s empowerment, and creating equal opportunities for women in all walks of life.
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