In a surprising announcement, Elon Musk, the owner of Twitter, revealed ambitious plans to transform and rebrand the well-established platform, know the meaning of the new name and logo
The iconic blue bird, a symbol recognized by millions, might soon be a thing of the past. Here is more you need to know about the news.
Twitter new name and logo X meaning
Musk’s tweet on Sunday hinted at not only a name change but also a new identity for the popular platform. “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds. If a good enough X logo is posted tonight, we’ll make it go live worldwide tomorrow”, he shared.
Elon Musk is transforming Twitter into:
𝗫 – 𝗧𝗵𝗲 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗔𝗽𝗽.
Here's 10 features you need to know: pic.twitter.com/WAZMG4Zn4b
— Dan (@danmurrayserter) July 24, 2023
This groundbreaking revelation extends to more than just the logo. The very essence of Twitter, the “tweet”, is set to be renamed as an “X”. When queried by a Twitter account named WOLF about the new term for tweets after the rebranding, Musk succinctly responded with, “An X.”
Elon Musk’s vision: The X everything app
The billionaire’s fascination with the letter ‘X’ is hardly a secret. In 2022, after acquiring Twitter for an astounding $44 billion, he amalgamated it into what is now known as X Corp. Musk envisions a grand plan for X, conceiving it as an “everything app”, akin to China’s multifunctional WeChat platform, which encapsulates services ranging from mobile payments to social media all under one digital roof.
He humorously addressed his love for the letter, sharing, ”Not sure what subtle clues gave it away, but I like the letter X”, accompanied by an image of him forming an ‘X’ with his hands.
Past and future under Elon Musk’s leadership
Ever since his acquisition of Twitter in October 2022, Musk has been introducing waves of change, aiming to revamp and refine the platform’s identity. His intention was made clear last year when he expressed, “Buying Twitter is an accelerant to creating X, the everything app”.
Even in his warm welcome to the new CEO, Linda Yaccarino, this April, Musk hinted at the forthcoming transformation, stating, “Looking forward to working with Linda to transform this platform into X, the everything app”.
However, in the midst of all these groundbreaking changes, Musk assures users that they won’t be labeled as “Xers”. To this, he added, “We will have no name.” With such profound alterations on the horizon, the global user base of Twitter—or should we say ‘X’—eagerly anticipates the next phase of its digital journey. With Musk at the helm, one thing is certain: the platform is set for a future unlike any other in its history.