Travis Scott, a global rap sensation, recently dropped his highly-anticipated album, “Utopia”, which has quickly taken the music world by storm with the Lionel Messi song lyrics viral
In one of the standout tracks titled ‘Meltdown’, featuring the iconic Drake, Scott seems to humorously reference two sporting legends, Lionel Messi and Tom Brady.
Travis Scott Meltdown song Lionel Messi and Tom Brady lyrics go viral as Utopia album drops
Even Travis Scott had to put Messi in the song😮💨
Best song one the album🔥 pic.twitter.com/WE4c5s8XfO— Aditya Chaturvedi🇮🇳 (@Adityaji07) July 30, 2023
The lyrics go, “Your boy going Lionel Messi, I go Tom Brady.” This line, in many ways, underscores Messi’s growing influence in Major League Soccer (MLS), especially after his high-profile move to Inter Miami.
The excitement around Messi’s transfer saw numerous celebrities, including Serena Williams, Kim Kardashian, DJ Khaled, and LeBron James, flocking to DRV PNK Stadium to get a firsthand view of the Argentine maestro’s exploits on the soccer field.
Apple rejoices with Messi’s MLS success
Lionel Messi’s move to the MLS wasn’t just a win for soccer enthusiasts but also proved profitable for tech giant Apple. Following Messi’s transfer to Inter Miami, Apple announced a whopping 1 million new MLS season pass subscriptions via Apple TV+. The tech company, having invested $2.5 billion for the exclusive rights to air MLS matches for the next 10 years, has seen a promising return on investment.
The subscription model, priced between $12.99 per month and $39.00 per season, has already ensured revenues upwards of $13 million, considering fans chose the monthly plan. However, for fans without an existing Apple TV+ subscription, the pricing varies from $14.99 per month to $49.00 for the entire season.
Notably, Messi’s MLS debut in June witnessed an immediate surge in subscribers, with over 300,000 people joining Apple TV+ right after his signing. Insider sources from The Athletic suggest that both Apple and the MLS have pitched in to offer Messi a revenue share from the subscriptions to the MLS Season Pass.
Messi is a commercial game-changer for the MLS and Apple
Lionel Messi’s skill on the pitch is obvious, and he also has a commercial appeal that is unmatched. Messi always does great things for Inter Miami, but his contributions go beyond what happens on the pitch. Big companies, like Apple, have realised that Messi is a goldmine of marketing possibilities and have put him at the centre of their marketing campaigns.
In conclusion, Messi continues to charm MLS fans, and his impact is felt in many different fields. Messi’s brand is as strong as ever, whether Travis Scott mentions him in a song or Apple takes advantage of his many fans. Fans and businesses alike can’t wait for the Argentine legend’s next move in the US.
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