The Doyen of Indian advertising, Sylvester daCunha, breathed his last on Tuesday, know his age, family, net worth and religion
In 1966, ad czar Sylvester daCunha became the creator of the endearing Amul Girl ‘utterly butterly’ campaign.
Sylvester daCunha creator of Amul Girl ad campaign death reason, biography, age, family, work, religion, net worth
The legendary Amul Girl campaign, which captivated the hearts of millions, was created in 1966 by the then-Managing Director of the advertising agency ASP, Sylvester daCunha, and his creative director, Eustace Fernandes. They received widespread acclaim in 2016 on her Golden Jubilee.
Dr. Kurien, the then-chairman of Amul, proposed using a cheeky young girl as the product’s mascot and daCunha and Fernandes made history. A girl who would “walk her way in the Indian kitchen and the housewife’s heart” was the goal, according to daCunha.
This ad had a great sense of humour, and the mischievous Amul Girl wore a polka-dotted dress and had rosy cheeks. She poked fun at the high and mighty in India, including Indira Gandhi, Narendra Modi, Amitabh Bachchan, and many others.
At Mumbai’s scenic Chowpatty, The Amul is credited with running what is likely the most extended hoarding ad campaign, complete with several memorable remarks and appearances in regional media.
The Family and Friends Mourns The Death Of daCunha
Social media was flooded with tributes to the ad master, and Amul India’s GM of Marketing, Pavan Singh, expressed sorrow at Sylvester’s departure. He said, “I was shocked to read that Sylvester daCunha, a legend in Indian advertising, had passed away.”
According to Singh, studying brand communication and advertising from him for almost three decades was a privilege.
“He recounted how Sylvester daCunha had started Amul’s “immortal, iconic topical campaign in 1966. It is one of the longest continuously running advertising campaigns in the world.”
Singh paid homage to the legacy by stating that the campaign “scaled new heights, moved seamlessly from OOH to print, TV, then digital and social media, enhancing its reach and popularity across multiple generations!”
The 80-year-old Sylvester daCunha is survived by his wife Nisha, their son, and ad master Rahul daCunha. He was the late Gerson daCunha’s (an advertising genius) brother.
Born into a Goan Catholic (Christian) family, Sylvester was one of twelve children. His net worth isn’t known.
Goodbyes are hard, and this one hits home!
Advertising legend Sylvester da Cunha passed away today. He was the brains behind Amul's "Utterly Butterly Girl," the longest-running advertisement campaign.
Thank you for inspiring advertisers across different eras.#SylvesterDaCunha pic.twitter.com/mD2HhhouBJ— Webboombaa (@webboombaa) June 21, 2023