SportsSkill launches its direct-to-consumer (D2C) model, bringing elite sports training to every athlete globally.

SportsSkill launches its direct-to-consumer (D2C) model, bringing elite sports training to every athlete globally.

SportsSkill’s new direct-to-consumer platform empowers every athlete like never before

Pune, December 9, 2025: Let’s get our kids moving again — real sports, real fitness, real activity, enabled by technology (not social media). SportsSkill’s core concept is a “SportsTech as a Service” platform that uses data and AI-powered analytics to deliver a comprehensive, personalised training experience — a direct, positive alternative to endless social media scrolling.

Use technology to learn faster and improve at physical sports.

In a world dominated by social media — where kids today are unknowingly compromising their health, lifestyle, and overall development — SportsSkill is on a mission to build a healthier, more active, and high-performing next generation. Let’s do real push-ups and real sit-ups instead of creating AI-generated videos is the agenda that SportsSkill is driving. It’s high time parents, schools, and communities start controlling the use of smartphones. Giving kids access to the right apps is one of the most important factors for shaping the next generation’s development.

“We’ve witnessed the transformative power of technology in sports training through our B2B partnerships,” said Abhinav Sinha, Co-Founder of SportsSkill. “But thousands of talented athletes train independently or in smaller setups without access to these tools. Our D2C platform ensures that every athlete, no matter where they train or come from, can access the same elite-level insights that professionals enjoy.”

Advertisement

SportsSkill has already tied up with top coaches from the UK, Australia, and the USA. And now the platform is open for everyone to get started. Coaches, players, parents — this is your space to create real impact.

Personalised Coaching On-Demand

The platform uses a pay-per-evaluation model, which lets athletes choose coaches from their own country or from other countries to get personalised feedback. Athletes upload videos of their training, get AI-driven analysis, and get detailed skill stats reports:

  • Strengths
  • Correction points
  • Technical breakdowns
  • Customised training plans

Chetan Desai, Co-Founder of SportsSkill, said, “Sports excellence shouldn’t be limited by geography or institutional barriers. Now, a young tennis player in Indore or a squash fan in Kalamb can get to the best coaches, keep track of their progress scientifically, and compete on our platform—all from their phone.”

Proven Track Record: Athletes Rising Through SportsSkill

Through the Chance2Sports program, SportsSkill’s development pathway has already made champions:

Advertisement

Vasundhara Nangre is the best U-17 squash player from rural Maharashtra.
Anika Dubey is the Junior National U-19 Champion and the youngest person from Maharashtra to make the India World Junior Squash Team.
Sinha said, “These athletes show what happens when talent meets the right support system. Now we’re giving all of India’s athletes the same chance.”

Comprehensive D2C Features

The platform includes:

  • AI Video Analysis
  • SkillStats Performance Reports
  • Coach Marketplace
  • Connect Community & SkillCoins
  • Recovery & Wellness Tracking
  • Multi-Sport Support — tennis, squash, badminton, TT, pickleball, and more
  • Affordable Access for All
  • Flexible subscription options and low-cost evaluations ensure accessibility without compromising quality.

About SportsSkill

In 2021, Abhinav Sinha and Chetan Desai started SportsSkill. The company is changing the way people train for sports by using smart technology, data, and structure. Waimea Bay Investments and KP Balaraj support the platform, which combines more than 75 years of experience in squash and tennis. SportsSkill is also launching a state-of-the-art gamified fitness and training centre in Pune and runs Chance2Sports, a nonprofit developing talent from underserved communities.

Advertisement

ALSO, READ: Operation True Love chapter 128 release date, time, spoilers, and where to read online