Mumbai, 5th April 2024: SOTC Travel Limited has collaborated with Mumbai Indians – one of the most popular teams, for the ongoing T20 cricket season as an ‘Official Partner’.
As part of this association, SOTC would have the rights to use imagery of Mumbai Indians’ players.
As part of SOTC’s 75th year celebrations, the collaboration leverages India’s biggest passion – Cricket, and is timed perfectly for India’s peak summer travel season. SOTC will leverage this association across its promotional activities in varied mediums including print, digital, social, point-of-sale, activations etc.
Mr. Daniel D’souza President & Country Head – Holidays, SOTC Travel Limited said. “At SOTC, we take immense pride in being an Indian-grown brand, born of Indian entrepreneurship. To celebrate our rich heritage of 75 years, we have partnered with Mumbai Indians – one of the most popular teams among the T20 franchise. Cricket and travel are an emotion in India and this iconic partnership is a winning combination of Cricket & Travel Adventures!
“Our exciting campaign aims to introduce new destinations and experiences to Indians across segments, blending the thrill of cricket with the adventure of travel. Together with Mumbai Indians, we are proud to champion the spirit of India, uniting hearts and inspiring dreams.”
About SOTC Travel: SOTC Travel Limited is a step-down subsidiary of Fairfax Financial Holdings held through its Indian listed subsidiary, Thomas Cook (India) Limited (TCIL). SOTC Travel is a leading omnichannel travel and tourism company active across various travel segments including Leisure Travel, Incentive Travel and Business Travel.
Established in 1949, SOTC is an Indian-grown brand with a legacy of nearly 75 years. Since then, it has escorted millions of travellers across the globe to various destinations around the globe. The Company firmly believes that today, ‘No one understands the Indian Traveller better than SOTC’.
SOTC has been felicitated with Domestic Tour Operator of the Year Award at SATTE 2024, Outbound Travel Operator of the Year and Domestic Tour Operator of the Year awards at 2nd The Economic Times Travel & Tourism Annual Conclave & Awards 2023, an award for Marketing Excellence at PATA Gold Awards 2023 for ‘Kick – starting travel again & connecting diverse Indian travellers’, MICE Travel Agency of the Year – International Travel at The Economic Times MICE & Wedding Tourism Awards 2023, Best Outbound Travel Operator and Best MICE Travel Operator at The Economic Times Travel and Tourism Annual Awards 2023, Best Domestic Tour Operator of the Year Awards at SATTE 2023, Top Agents Award for 2022-23 by Singapore Airlines, honoured with the prestigious President’s Award by Thailand Convention & Exhibition Bureau 2023, Top MICE Contributor to Singapore Airlines and Tourism Australia 2022-23, French Ambassador’s Travel Awards 2019.