Shobhit Institute Of Engineering And Technology Meerut International Webinar Series On Open Source Digital Technologies Towards Self-Reliant India

The SportsGrail: Sports Media Platform, Prospects of Indian Sports Industry was the topic of Shobhit Institute Of Engineering And Technology Meerut International Webinar Series

Globally, sports is regarded as the biggest industry in terms of revenue and employment. The business is a million-dollar affair propelled by engaging customer demands. India, a developing nation plays a key role in this revenue system.

Shobhit Institute Of Engineering And Technology Meerut International Webinar Series

Sports Tech: A New Spin In The Ball For The Sports Industry

1. The Sports Tech sector in India is still in its infancy but is rapidly expanding. Much of this expansion can be attributed to the introduction of booking platforms (sports facilities), fan engagement platforms, e-Sports, and fantasy leagues.
2. Gone are the times when radio and TV were the only media for broadcasting.
3. The increasing access to data in both urban and rural areas, coupled with the availability of smartphones in all price ranges, has presented the sports sector with the opportunity to broadcast its content on a variety of platforms – streaming platforms, OTT platforms, Television, etc.
4. China and India are among the most critical emerging national markets presenting many opportunities for business expansions across the industry.
5. The market size of the sports industry across India was over 16 billion Indian rupees in 2020. (Market size of the sports industry India 2017-2020, Sandhya Keelery, Aug 3, 2021 statista.com)

Digital Technology in Sports

6. First time, the Asian Games 1982 held in Delhi used NICNET facilities and computerised its Competition Results.
7. Digital technology is ‘disrupting’ the sports industry, but ‘Revolutionising’ is the right word.
8. Digital technology now allows sports organisations to deliver live content direct to their fans via ‘over the top’ live streaming or on-demand services. At the centre of this major shift are Sportradar, global leaders in leveraging the power of sports data and digital content for clients around the world.
9. Broadcasters and organizations are using Augmented and Virtual Reality (AR and VR) technologies to make fans feel like they’re at the game, while social media is helping to encourage direct contact between clubs and athletes – solidifying relationships.
10. Others are using their statistics databases to provide insights to fans to create even deeper relationships by increasing their knowledge of and interest in the sport.
11. The Internet of Things (IoT) is empowering this trend through intelligent sports equipment, player tracking and other devices. The more data that’s available, the more valuable the insight that can be presented.
12. “The direction of travel is to evolve digital platforms like official websites and social media channels to become content hubs for fans and a place for brand partners to integrate authenticity into the storytelling,” adds Frank Arthofer, the Head of Digital at Formula One.
13. Over the past three decades, the discipline sport informatics has become a growing discipline. In today’s connected world, the use of wearable technology, big data analytics, social media and sensor technology have revolutionized the way sports are played, analyzed and improved.
14. Through eSports, society’s preference for computer interactions is unfolding and revealing the changing nature of modern consumption. Traditional sport is on the front line of this disruption.
15. Sports organizations that are digitally mature have transformed their business so that all factors that go into delivering a seamless digital experience are personalized and relevant for fans. This process of transformation has been likened to changing a tyre whilst the car is moving since the business needs to continue delivering on existing brand promises whilst also adjusting to new consumer realities.
16. Digital is changing the game for sports business. Established models are being disrupted and organizations in the sports industry must adapt to the current trends to remain competitive.
17. Social streaming of live sports: Social Media platforms such as Facebook, Twitter and YouTube have the technology, reach and money to win broadcast rights for live sports and stream them globally via their own platforms.
18. MANAGING DIGITAL TRANSFORMATION IN SPORTS – ONLINE CERTIFICATE – 6 Months duration.

ALSO LISTEN: Jon Jones 911 Arrest Call Reveals Disturbing Details Of What Transpired And Domestic Abuse

Recommended: Courses in Sports Management