Rubans jewellery brand on Shark Tank India, episode, owner, valuation, deal, net worth

Rubans is a jewellery and accessories business, know about its founder and owner

Find out more about the company and its experience on Shark Tank India season 2.

The iconic television program Shark Tank India, season 2, has recently featured some of the most original and creative concepts.

On the most recent episode of Shark Tank India 2, the creators of Rubans, Chinu Kala, and Amit Kala presented their extraordinary journey. They also dazzled the judges with their vision for “India’s Fastest Growing Jewelry Brand” during their pitch to the panel of judges.

Rubans jewellery brand on Shark Tank India, episode, owner, valuation, deal funding, net worth

The life story of Chinu Kala is motivational. At the age of 13, she was urged to leave her house and left to fend for herself. Door-to-door sales were her first venture; ultimately, she entered beauty pageants. Her business endeavors began when she and her husband, Amit, established the designer jewelry company Rubans.

Namita Thapar praises Chinu’s journey and hardships, saying,

Hum ne ustaadon se seekha, aur aapne halaton se.

Since then, Rubans has become the talk of the town, with many people trying to find out more about the brand. So, here’s what we know about it:

More about Rubans

Rubans Jewelry & Accessories Business aspires to establish itself as a prominent and renowned brand in the jewelry and accessories industry. Chinu Kala and Amit Kala founded this company in Bangalore.

The business showcases a catchy tagline, “You are your favorite,” signifying its commitment to offering products that reflect its customers’ unique identities and preferences. A wide range of items are available from them, all made by regional artisans, including anklets, bangles, bracelets, belts, bralette accessories, luxury bags, and more.

Rubans Jewelry & Accessories Company started out as a small fashion jewelry kiosk before becoming a supplier of quality, artificial, and imitation jewelry. They serve approximately 25 lakh consumers, with 80% of the designs being unique and the other 20% being curated.

With a stellar rating of 4.5 to 4.8 on Myntra and 30% of return customers, the company receives over 18,000 orders each month.

Its experience on Shark Tank India 2

Multiple sharks presented their offers to invest in Rubans business. Shark Namita and Shark Vineeta offered ₹1 crore for 1% equity, along with ₹50 lakhs in debt at 12% interest, with a valuation of ₹100 crore. Later, shark Anupam offered ₹1.5 crores for 1.5% equity, with the same valuation.

Eventually, the pitchers agreed to a deal with Shark Aman, Shark Namita, and Shark Vineeta, accepting their offer of ₹1 crore for 1% equity. Although the business owners initially requested an all-equity deal, they were convinced by Shark Namita that a loan could be a more cost-effective option.

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