The Indian television reality show, Shark Tank India, is once again making us all go gaga as it dropped the second installment of the reality series on our screen, know about Recode Cosmetics, its founder and revenue
Earlier in the reality show, we saw a cosmetic brand, Recode Studio, who came to the show to seek an investment at a valuation price of ₹100 Crores.
Now a clip of the company’s founder from the show is swirling around online which has left everyone wondering what happened with the brand after Shark Tank India. So, here’s all the details that you might need to know about.
Recode Studio Cosmetics Shark Tank India season 2, founder, revenue, valuation, funding, turnover, makeup products
About
For those who are unfamiliar with the cosmetic brand, let us tell you, the brand has its own online cosmetic market place where they have listed all of their products.
The brand is associated with leading manufacturers such as Germany and Taiwan. The company was founded by Dheeraj Bansal and Rahul Sachdeva in 2018 in Punjab.
The two launched their cosmetics brand market-place in 2021 and by January 2023, there are more than 60 brands on their marketplace.
For those who are still wondering about the brand let us tell you, the brand has their own cosmetic products line and they also sell various other brand’s products from Wow Skin science to Colorbar, to Power Gummies among many more.
They sell products like Eyeliner, Kajal, Hydrating Moisturizer etc. Their products range from ₹200 to ₹600.
The duo founders came to Season 2 of the reality show with their company to ask for a sum of ₹1 Crore for 1% Equity at a ₹100 Crores Valuation from Sharks aka Judges.
Founder
As we mentioned earlier, the brand was founded by Rahul Sachdeva alongside Dheeraj Bansal. Both of them come from different backgrounds.
Dheeraj handles the management work of the company while Rahul, who’s a B.com graduate handles the research and marketing part.
As of now, the brand has 3 franchise stores in Delhi, Hyderabad and Raipur. Their products are listed on popular ecommerce platforms such as Amazon and Flipkart.
Now coming back to their pitch at Season 2 of Shark Tank India, the co-founders entered the show and demanded ₹1 crore for 1% equity as they revealed how they started their business.
However, they didn’t manage to receive what they demanded as Aman Gupta stated that he didn’t like the packaging of their brand.
Meanwhile, Namita stated that she does not want to invest in her friend’s competitor’s company.
Although the company didn’t get the deal on the show, however, Peyush and Aman stated that they will definitely use this strategy in their business.
The co-founders of the Recode Studios gave the best pitch on the show and we’re also successful in impressing the sharks.
After the episode, the brand launched a mega loot sale in its market-place and they sell their products upto 75% discount.
At present their brand is running in profits with a margin of 6%. Although, the company didn’t get the investment from the Sharks butany were surprised by the sales of the company.
Earlier, in 2022, the brand’s annual sale was ₹11.5 crore.
| Company Name | Recode Studio Pvt ltd |
| Founder | Dheeraj Bansal and Rahul Sachdeva |
| Founded | 2018 |
| Business | India cosmetic brand and marketplace |
| Asked For | ₹1 Crores for 1% equity |
| Final Deal | No Deals |
| Shark | No Sharks |
| Episode (Shark Tank India) | S2 E1 |
| Air Date | Jan 2, 2023 |
| Business Status | In Business |
| Website | Visit Now |
| Headquarters | Ludhiana, Punjab, India |
| Go To Amazon | Buy Now |
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