KSI and Logan Paul are always constantly promoting Prime hydration energy drink, but they are not the real owner behind the brand, find out all the details below along with the net worth
KSI and Logan Paul are both popular YouTubers, who are famous for their online content, which includes vlogs, gaming content, and famous collaborations.
Prime Hydration Energy Drink owner and net worth 2023
Absolute CARNAGE at Aldi’s across the UK this morning as people seek to buy @KSI’s and @LoganPaul’s Prime Hydration drink 🫣 pic.twitter.com/n3Nk36FRlw
— The 𝐒ocial 𝐒cene (@TheSocialsScene) December 29, 2022
NEW HYDRATION FLAVOR 🚨
The highly requested Strawberry Watermelon is joining the OG PRIME Hydration lineup!
Snag yours on https://t.co/OKamM7Z7gQ TUES 1.10 at 1PM ET – U.S. Only pic.twitter.com/KSQGh8Qr71
— DrinkPrime (@PrimeHydrate) January 9, 2023
Besides their YouTube, content the duo are also into other ventures, such as music, merchandise, and boxing.
Do KSI and Logan Paul own Prime hydration?
While KSI and Logan Paul were the original founders of the Prime, they separately own only 20% of the company. This means that they are not the primary owners of Prime hydration energy drink.
Despite regularly endorsing and promoting the energy drink, the duo do not own the majority of the brand. Instead, Congo Brands, a Kentucky-based merchandising and distribution experts control the majority ownership and management of the company.
Who are Congo Brands?
Congo Brands are a company that specializes in developing and manufacturing innovative products for outdoor and travel markets. Two businessmen Max Clemons and Trey Steiger founded the Kentucky-based company in 2014.
Ever since then, the brand has been working to create products that ease and enhance the outdoor human experience. Congo Brands boasts of a team of experts in product design, engineering, and manufacturing. The brand has a large portfolio of products, which include water bottles, hydration packs, and water filtration systems.
Every bottle sold lists an address in Louisville, Kentucky, which can be used to trace the manufacturer via the local secretary of state’s website to one Max Clemons.
He now control a drinks empire experts say is set to produce 10 million bottles a year, making more than £85m.
KSI revealed back in 2022 that Prime Hydration, the energy drink business he set up with rival-turned-friend Logan Paul, hasn’t made any money for the duo. Meanwhile Paul revealed he would sell his stock in the company for 5 billion pounds with the drink company currently said to have a net worth of $100-150 million.
What exactly is Prime Hydration?
Prime hydration is an energy drink product that is specially designed for outdoor enthusiasts, and travelers. However, the drink is suitable for anyone looking for a quick water break while on the run.
On the Congo Brands official website, you can find the brand description, which reads:
“Prime was founded by 2 social media mega stars, Logan Paul and KSI. They’ve built their following over the last decade on social media and have millions of fans all around the world. The goal for Prime Hydration was to build a better for you lifestyle beverage that people could enjoy on any occasion.”
A win-win partnership
The partnership between Congo Brands and KSI and Logan Paul has been a win-win for all parties. While the two YouTubers have used their massive online following to promote the energy drink, the Congo Brands have greatly benefitted from the product’s endorsement and the sales.
Thanks to the two popular personalities, Congo Brands have been able to expand their product line and enter new markets. KSI and Logan Paul meanwhile share in all the profits that the brand obtains from the product sales.