Executive summary
This report details the “Latest Trends in PR and Advertising” event organized by the Programme Coordinator Dr Anshu Arora and led by MAPREM 1st Semย students, Amity School of Communication. The event leveraged the latest trends and tactics in PR and Advertising in todayโs world.
Introduction
The Amity School of Communication hosted a successful event titled ” Latest Trends in PR and Advertisingโ. The student-led initiative under the guidance of Dr Anshu Arora, Associate Professor , ASCO, aimed to provide valuable insights and knowledge about the latest trends and practices one should acquire in both the fields of PR and Advertising in the upcoming digital era.
Event Objective
- Explore Emerging Digital Trends: To provide students and attendees with insights into the latest tools and platforms shaping PR and advertising, such as influencer marketing, AI-driven campaigns, and social media evolution.
- Bridge Theory and Practice: To create a platform where industry professionals share real-world applications of current trends, giving students practical knowledge that complements their academic learning.
- Networking and Collaboration: To offer opportunities for students to interact with experts and peers in the field, fostering relationships that could lead to internships, mentorships, and future collaborations.
- Enhance Strategic Thinking: To inspire students to think creatively and strategically, equipping them with skills to adapt to the fast-paced changes in PR and advertising for their future careers.
- Distinguished guest Ms. Shivani Malik ( CEO Adwit India PVT LTD) gave her valuable insights on the latest tactics and trends in the field of PR and advertising which provided significant value to all the attendees present there.
Collaborations and partnership
Strategic partnerships with the Public Relations Council of India (PRCI), Youth for change (YCC) under PRCI and Media Partner “The SportsGrail” significantly amplified the event’s reach and impact.
Outcomes and Evaluation
The lecture by Shivani Malik, CEO of ADWIT INDIA PVT. LTD., was an insightful exploration of the latest trends in PR and advertising, emphasizing both foundational principles and emerging technologies. Attendees gained a deep understanding of core PR values, advertising concepts, and effective strategies. Malik’s discussion on the growing role of AI in digital media and the innovation of shoppable video advertisements broadened perspectives on how technology is transforming the industry. Additionally, her insights into “Green Advertising” underscored the importance of sustainability in modern campaigns. The session empowered students with practical knowledge and forward-thinking ideas to apply in their future careers.
Conclusion
The guest lecture โ Latest Trends in PR and Advertisingโ was a successful one. he event’s well-structured format, diverse activities, and strategic collaborations made it an inspiring one. The dedication of the guest deserves recognition and the session serves a valuable knowledge to all the students in their future.