Kolkata, April 23, 2025 : Kolkata Knight Riders (KKR), the reigning TATA IPL champions, successfully launched their #ShahoshiRani initiative on Tuesday alongside the 8th edition of Knight Golf at The Royal Calcutta Golf Club (RCGC)
#ShahoshiRani pays tribute to women demonstrating exceptional courage in challenging circumstances. This initiative integrates several impactful pillars: Play It Forward, Skill Up For Equality, and the Vidushee Programme, with beneficiaries from each celebrated at the event.
The initiative reflects KKR’s dedication to creating social impact through sports and empowerment, aiming to amplify extraordinary women’s voices while promoting inclusivity. By connecting #ShahoshiRani with Knight Golf, KKR united team management, players, and supporters for community engagement.
Mr. Venky Mysore, CEO of Kolkata Knight Riders said, “The #ShahoshiRani initiative exemplifies KKR’s values beyond cricket. By celebrating these remarkable women alongside Knight Golf, we’re reinforcing our commitment to meaningful social change.”
Mrs. Binda Dey, CMO of Knight Riders Sports, added, “This initiative embodies the strength, hope, and resilience we witness in women daily. Through #ShahoshiRani and events like Knight Golf, we leverage sports and storytelling to generate meaningful community impact.”
“When we were ideating for this campaign, we realised KKR’s ‘Korbo, Lorbo, Jeetbo’ philosophy isn’t limited to cricket, but applies brilliantly outside the field as well. And when we heard the inspiring stories of these young girls and women, their bravery and never-give-up attitude stood out. If KKR’s men are ‘Knights’ in the game, these girls and women are the true ‘Queens’ in real life. Thus, the idea of Shahoshi Rani (Brave Queen) was born,” revealed Ram Cobain, Chief Creative Officer, Mullen Lintas
The event was made possible through support from Principal Donor Sugam Homes, Associate Partner Hedonne, and Apparel Partner Athletic Drive.
The initiative addresses three critical areas: upskilling women from underserved communities in tailoring and beauty services for financial independence; providing sports programs with mental health support to rural girls and children in rehabilitation homes; and training tribal girls as community educators who now teach first-generation learners in remote villages.
All proceeds from Knight Golf will support the Meer Foundation and related initiatives focused on empowering women facing adversity.
About Kolkata Knight Riders
The Knight Riders brand is a global brand in International Cricket, with eight trophies to its name and four professional franchises under its wings – Kolkata Knight Riders (KKR) in the TATA IPL, Trinbago Knight Riders (TKR) in the Caribbean Premier League, Abu Dhabi Knight Riders (ADKR) in UAE’s International League T20 and Los Angeles Knight Riders (LAKR) in USA’s Major League Cricket, making it one of the most versatile brands in T20 cricket globally.
KKR has made four appearances in the TATA IPL final, winning the championship thrice (2012, 2014, 2024). They finished runners-up in the 2021 season, staging one of the most remarkable comebacks in the tournament’s history. TKR’s Men’s Team has won the CPL championship 4 times in 10 years since the Knight Riders took over the franchise. They are the most successful team in the Caribbean and hold a unique feat of having won the trophy in 2020 without losing a single game in the whole tournament. TKR Women, the Knight Riders’ first ever Women’s Team, were champions of the inaugural WCPL in 2022.
For many years now, the Knight Riders Academy has been actively scouting talented cricketers from across India and around the world. The sole objective of the Academy is to identify and help cricketers make an overall round-the-year improvement in their cricketing skills and fitness.