The fact that the American drug company Pfizer sponsored the 2023 Grammy Awards has caused a stir online after Sam Smith and Kim Petras sang their song “Unholy” live, know its meaning in Hebrew
After the performance, a commercial for Pfizer was shown, in which Smith wore horns like those of a devil. This led many people to call the performance “satanic” and question the drug company that sponsored it.
As people kept talking about the Grammys online, they found out that Pfizer was the company that paid for the event. After Sam Smith and Kim Petra’s Unholy show, the same thing was found out. Since then, some conservative Internet users have taken to social media. To make fun of the group and what they say is its connection to the Devil.
Meaning of Pfizer spelt backward and in Hebrewย
On February 5, 2023, the Grammys were held at the Crypto.com Arena in Los Angeles, California. Also there were many memorable moments, such as when Harry Styles won the prestigious Album of the Year award for Harry’s House and Beyonce broke a record by winning the most Grammys.
But some viewers heard a lot of talk about Pfizer, which made them think that the drug company was one of the event’s sponsors. According to the official Grammys website, Google Pixel, IBM, Mastercard, Amazon Music, JBL, GREY GOOSE, City National Bank, Hilton, People, United Airlines, Frontera, FIJI Water, and SiriusXM are all official partners for the awards show.
The Devil. Brought to you by Pfizerโฆpic.twitter.com/RS6ZYrsbAF
— Charlie Kirk (@charliekirk11) February 6, 2023
After their performance, which was about Hell, Sam Smith and Kim Petras got a lot of attention on social media. Sam Smith put on a top hat with devil horns as flames rose all around them. Conservatives were already worried about the song before it was sung by a non-binary person and a transgender woman. Many people said online that the performance was “satanic” and that they were upset.
Pfizer speaks out about sponsorship of the event
“We sponsored the Grammys as a whole, not just one performance. We don’t talk about our efforts to raise awareness any further than that.”
Even though Pfizer said they didn’t sponsor a single performance (seemingly referring to Unholy), internet users were sure that they had something to do with Smith and Petra’s “satanic” show.
The backwards spelling of Pfizer in Hebrew goes viral
Netizens quickly pointed out that the company’s name spelled backwards, as Rezifp, means “the burner” or “the Ravager” in Hebrew. Also many people connected this to the Devil and the afterlife.
A Twitter user named @faithheaven1111 also said that when Pfizer is written backwards, it sounds like the “ancient West Semitic god of plague and the underworld.” She also said, “was also a god of war.”
First transgender wins Grammy
Kim Petras is the first woman who has come out as transgender to win a Grammy. Even though her performance got bad reviews online, Petras made history on the night of the awards. The singer was born in Germany and sang on Sam Smith’s song Unholy. At the Grammys in 2023, Petras and Smith won an award for best pop duo or group performance.
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