Web platforms targeting the Gen Z population are registering lots of users daily, know about the Betr betting app by Jake Paul
Even the big social media giant, Instagram was recently adapting its features to meet TikTok’s user preference standard. Jake Paul is going for a piece of this cake with the Betr software. In an interview, he refers to micro-betting as being the “Tiktokification of sports betting”, and that is what Betr will be delivering.
Jake Paul Raises $50M For His New Sports Betting Platform Betr Targeting Gen Z
For readers who might not be aware, Jake Paul is a popular YouTube personality and professional boxer. Paul has a large social media following which he and his investors are confident is a potential market for his sports betting platform.
At the last funding round, Paul’s platform, Betr, raised $50 million from investors. This is proof that a lot of people in the gambling, sports, and entertainment industry have faith in the software. They also believe strongly in Paul’s ability to reach out to a large audience of young sports fans. Here are some features we expect from Betr.
Micro-betting
Micro-betting is a recent development in online gambling, or at least it only became so refined recently. Artificial Intelligence keeps getting better every year, and it has been applied in a variety of fields. It is the application of AI in sports betting that has delivered micro-betting to bettors.
Jake Paul’s co-founder, Joey Levy, was also the co-founder of Simplebet. Simplebet developed and refined the technology for micro-betting. Now, Simplebet will be working with Betr to deliver this feature to the younger generation of sports bettors.
Simplebet’s AI can detect every key moment in a sporting event and make it a betting opportunity immediately. This is called micro-betting. A bettor can be watching a game and place a bet on the action happening live in the game and get results instantly while the game is on. It is fast-paced and exciting, and it multiplies the opportunities for bets in a game.
Media
Betr is doing more than just betting. The company has a media arm that will run content for sports and sports betting. Jake Paul, the President of the company, will run the media arm. His wide social media following, and popularity are expected to drive a lot of traffic to the media outlet.
This media unit would profit Betr in two ways. First, it would bring traffic to the micro-betting platform as it gets more viewers. Secondly, the company also intends to monetize the division by accepting ads into its media services. With time, we expect to hear of sponsorship agreements between Betr and other sports establishments via their media division.
Paul will have his own weekly show on this platform. It has been publicized as “BS with Jake Paul”, and the unit has started releasing content across social media platforms. The primary platform for the show will be its YouTube channel.
Final Thoughts on Jake Paul’s Sports Betting Platform
Micro-betting is an interesting innovation from the old way of doing sports betting. It takes all the critical moments in the game and allows punters to place bets on it. Some big corporations and superstars have put $50m on Jake Paul and this platform’s chances of success, so it looks like a big deal.
To ensure that you are gambling within the laws of your state, comparison sites such as BonusFinder have listed legit and reliable websites available in each state or country. For example, if you are based in Canada, you can take a look at the full reviews here