Gatorade is among the most well-known major brands and the growing sports drink in the US, know why is it banned in other countries
Gatorade was created at the University of Florida as an electrolyte drink for Florida Gator football players, and it is still manufactured by PepsiCo today. Because it includes electrolytes, which are important nutrients, rather than caffeine, the athletics drink is touted as “fuel for performing athletes.”
Why Is Gatorade Banned In Other Countries, Where Is It Not Available, Ingridients And What Is The Status In UK
wish boobs had Gatorade in them so i could refuel mid smash
— omeo 𖤐 (@ihyomeo) July 21, 2022
As the official partner of many elite teams and athletes, Gatorade came to lead the sports drinks industry, and it is a beloved staple in many families across the United States. However, because of a prohibition on one of its key components, the sports drink does not have the same popularity in Europe.
WHY IS GATORADE NOT AVAILABLE IN OTHER COUNTRIES?
The European Union prohibited brominated vegetable oil (BVO), a component used in the production of Gatorade, in 2012. As a result, the Gatorade was no longer available in Europe. The same substance is likewise prohibited in Japan. Despite the fact that the US Food and Drug Administration (FDA) maintains to approve Gatorade for human utilization. Gatorade has subsequently eliminated the component, and in 2013, Gatorade announced a promotional arrangement with FC Barcelona & football star Lionel Messi to relaunch the drink’s appeal.
WHAT OTHER COUNTRIES APPLY THIS BAN?
Gatorade does, however, include food colorings, Yellow 5 and Yellow 6, which produce brilliant drink hues. Artificial colors are prohibited in meals for infants and young children inside the European Union. Also, any items containing these colors must include health warnings. Yellows 5 and 6 are fully prohibited in Norway and Austria.
COMMON AMERICAN FOODS Prohibited IN OTHER COUNTRIES:
MOUNTAIN DEW:
BVO is a popular ingredient in lemon-flavored soft beverages like Mountain Dew. “[Brominated vegetable oil] is also used to keep the citrus flavor from splitting out in sodas and other drinks,” as per the Mayo Clinic.
SKITTLES:
Skittles, like Gatorade, include the food colorings Yellow 5, Yellow 6, and Red 40. Because these chemicals have been linked to detrimental effects on young children. They are prohibited in baby meals in the European Union, and goods containing the colors must include a disclaimer. Norway and Austria completely prohibit them.
THE RITZ CRACKERS:
Ritz Crackers is a popular cracker brand in the Country. Its namesake cracker comprises partly saturated cottonseed oil, and trans fat that is prohibited in Switzerland, Austria, Hungary, Iceland, Norway, and Denmark.