YouTube personality and streamer Jschlatt is currently gaining widespread attention due to the resurgence of the “What did Schlatt do in 1999” trend
This surge in popularity follows the announcement of a collaboration between the Youtooz plushie company and the renowned content creator.
Consequently, numerous individuals have expressed their discontent on X regarding the company’s choice of partnerships.
Explained what is the ‘What did Schlatt do in 1999’ trend as Youtooz starts Jschlatt toys giveaway
HI. I JUST FELL FOR THIS BC IM AN IDIOT. DO NOT FUCKING INTERACT. YOUTOOZ IS A ISRAEL AFFIRMING CORPORATION AND THIS IS ALSO AGAINST THE WEEK LONG BOYCOTT. PLEASE DO NOT FALL FOR THIS. YOU CAN WAIT. https://t.co/SzA7ImjHVw
— ashley (@ashleyfelloff) January 22, 2024
About ‘What did Schlatt do’ Trend
On January 23, Youtooz, a well-known plushie company, utilized X to reveal their Jschlatt giveaway. They informed fans that by responding to their tweet with the phrase “WHAT DID SCHLATT DO,” they could potentially win a plushie version of the streamer.
The winners were slated to be unveiled at 3 pm EST on January 24. Additionally, fans had the chance to win other items like the “Cottagecore rammie” and “Yassified & Fisherman rammie” through this giveaway.
The comment section quickly filled with users using the specified phrase in an attempt to secure the streamer’s plushie, causing the phrase to trend in the U.S. for a period.
Unbeknownst to many hopeful participants, the seemingly innocent phrase had a darker backstory. A netizen asserted that Youtooz was an “Israel affirming corporation” and advocated against supporting it.
As of the time of writing, there was limited information available online about the company’s alleged affiliations, and confirmation was elusive.
For those unfamiliar, Youtooz is renowned for producing soft toys inspired by popular YouTubers, viral memes, and television shows, including creations featuring Jschlatt, Chainsaw Man’s Pochita, and characters from Avatar: The Last Airbender.
The company’s purported connection to Israel had not gained much attention by the time of this article. Jschlatt, whose real name is Jonathan Schlatt, is a prominent YouTuber and Twitch streamer recognized for his gaming content.
With over four million subscribers on his main channel at the time of writing, he has shared various livestreams playing games such as Minecraft, Skylines, and numerous Wii games.
The trending phrase on X serves as a dark joke within the YouTuber’s community. It originated from a nickname, “Sword Man,” following claims that he committed heinous acts in 1999, including mass murder and slashing a 12-year-old girl in a forest.
However, it’s crucial to emphasize that these events are purely fictional and part of a satirical narrative created by Jschlatt in a video.
Despite the disturbing nature of the phrase, Youtooz’s recent giveaway has brought it back into the online spotlight. While some find it unsettling, others are treating it lightheartedly, sharing memes across social media.