Popular fast food chain Popeyes, on Tuesday night, signed a NIL deal with the famous Popeyes meme kid Dieunerst Collins, who went viral 10 years ago
Collins is now a D-II college freshman football player at Lake Erie College and plays as an offensive lineman.
Dieunerst Collins Popeyes meme kid NIL deal contract details and college football stats now in 2023
Popeyes has signed the viral Popeyes meme kid to a NIL deal, 10 years after going viral on Vine pic.twitter.com/rQB6guIZ60
— Dexerto (@Dexerto) January 11, 2023
BREAKING: Popeyes has signed Dieunerst Collin — "The Popeyes meme kid" — to an NIL deal.
Collin is now a freshman offensive lineman at D-II Lake Erie College. pic.twitter.com/xC7UmuJLvY
— Front Office Sports (@FOS) January 11, 2023
Just recently, on Sunday, Collins tweeted requesting his followers on Twitter to visit his Instagram account and repost his most recent post while tagging Popeyes in the process.
The particular social media post reportedly caught the attention of Popeyes and the fast food chain responded with tweet that read: “Let’s get that bread(ing)”
Who is Dieunerst Collins the “Popeye Kid”?
Back in 2013, when Vines were popular, Dieunerst Collins featured in a Vine video where a stranger tells him that he looks like a Vine celebrity named TerRio.
The whole incident took place inside a Popeyes restaurant and as a reaction to the comment, Collins gave a side-eye, confused look at the camera. That video has since gone viral and Collin’s reaction is frequently used in photo and GIF form across social media.
Now, 10 years since the video was taken, Collins is now a D-II football player. In fact, he recently won a New Jersey state championship with the East Orange High School back in 2021.
Popeyes meme kid sings NIL deal with Popeyes
Dieunerst Collins who is popularly known as the Popeyes meme kid has reportedly signed a NIL deal with Popeyes. Collins went viral for a Popeyes moment when he was just a nine-year-old.
The deal has proven to be a very interesting and exciting way for Popeyes to connect with the younger generation. Through the deal, the company have used social media to leverage the power of a viral meme.
Popeyes pushing for more success
Popeyes has been expanding their product line in recent years and pushing their way into new markets. The company has presently shifted their focus on younger generations and this digital marketing strategy seems to have paid off.
Just last year, reports stated that the company experienced over a 20% growth in revenue. Popeye’s new NIL deal with Collin is certainly a creative and unique way to connect with the younger generation. As of now, the partnership looks positive and it will be interesting to see how it develops.