DEI full form and meaning explained amid boycott woke Chick-fil-A controversy

DEI full form and meaning explained amid boycott woke Chick-fil-A controversy

Know the meaning and full form of DEI

Chick Fil A, an American fast-food business, is the most recent company to come under fire from right-wing activists for “going woke” after their diversity, equity, and inclusion policy (DEI) gained widespread internet attention. It was also mentioned that a manager had been appointed by the business to oversee these procedures.

DEI full form and meaning amid boycott woke Chick-fil-A controversy

What has been the story?

On May 30, political consultant Joey Mannarino shared false information on his Twitter account, claiming that Chick Fil A had recently hired Erick McReynolds as the Vice President of the company’s diversity, equity, and inclusion policy (DEI). This generated a backlash calling for a boycott of the company.

A few hours later, he asked his followers on social media if they should boycott the conservative sandwich shop since it had hired a DEI official. The study found that while 53.4% of users disapproved of a brand boycott, 46.6% of respondents did.

Chick Fil A has joined the list of companies, like Bud Light, Target, Kohl’s, the Los Angeles Dodgers, etc., who have faced criticism from right-wingers for their attempts to promote diversity and the underrepresented groups in society.

In what way will DEI support Chick Fil A?

In order to combat prejudice based on race, sex, or religion, corporations have been implementing policies to support diversity, equity, and inclusion for decades. A rising trend in recent years has been to group policies together under the initials DEI.


The hiring of an executive who will disregard Chick Fil A’s DEI policy could open the door for the conservative restaurant to hire members of the LGBTQ community. This is unexpected considering how well-known the company is for holding conservative religious beliefs, which include closing on Sundays and supporting groups that discriminate against LGBTQ+ people.

The Chick-fil-A Foundation was discovered to have given $1.8 million to groups that have been accused of discriminating against the LGBTQ community, like the Fellowship of Christian Athletes, according to a 2019 study by ThinkProgress that examined 2017 tax filings.

Has Chick-fil-A become woke?

Chick Fil A came under fire on social media after Joey Mannarino published a message from the business’s DEI page on its official website, which stated that one of the company’s basic principles is that “we are better together.”


Many people criticized the company’s statements, with Wade Miller, executive director of Centre for Renewing America, noting that he could no longer support the brand because of “its commitment to systemic racism, sexism, and discrimination.”

The business has “gone woke,” according to Right-wing critic Ian Miles Cheong, who posted a screenshot of Chick Fil A’s message on its website. Cheong criticized the corporation for embracing a trend that is “destroying every industry and institution,” calling it “literally wokeness.”

The brand’s DEI policy has been in existence for a while, therefore it is still unclear why it is now coming under fire. Additionally, according to his LinkedIn profile, Erick McReynolds has been the VP for DEI since November 2021.

In the past, Chick Fil A has supported anti-LGBTQ positions.

When the chain’s CEO, Dan Cathy, previously made public comments opposing same-sex marriage, it sparked boycotts and protests. The LGBTQ+ community and those who support it responded strongly to the brand’s statements and actions.


Liberals were stunned when Cathy said he supported the “biblical definition of the family unit” over same-sex unions, but this sparked a surge in Republican support.

The company declared in 2019 that it will stop giving to groups that it believed to have anti-LGBTQ+ attitudes. They declared that they will focus their charitable efforts on issues related to starvation, homelessness, and education.