Kathmandu, Nepal, 13 December 2024: In a historic move for Asian volleyball, Central Asian Volleyball Association (CAVA), the governing body for volleyball in central Asia and Baseline Ventures has today announced a strategic partnership to revolutionise volleyball in the CAVA region
CAVA is the supporting Zonal Association of Asian Volleyball Confederation (AVC) and represents the International Volleyball Federation (FIVB) and the AVC in Central Asia and South Asia to promote and develop Indoor, Beach, Grass and Snow Volleyball in the region. Central Asian Volleyball Association (CAVA) is affiliated to Afghanistan, Bangladesh, Bhutan, India, Iran, Kazakhstan, Kyrgyzstan, Maldives, Nepal, Pakistan, Sri Lanka, Tajikistan, Turkmenistan and Uzbekistan.
This partnership aims to accelerate the growth and popularity of volleyball across the CAVA region by building an eminent annual property – CAVA Nations Cup. This prestigious annual competition will feature participation from 6-8 teams across the CAVA region and offer FIVB ranking points, marking a significant milestone for volleyball in the area.
The CAVA Nations Cup is poised to become a flagship event, bringing together top teams from Central Asia to compete at the highest level. With CAVA’s deep-rooted knowledge of regional volleyball along with Baseline Ventures’ expertise in organising the successful Prime Volleyball League over the last three years and various other sports marketing initiatives, this association aims to enhance the competitive standards of the sport while fostering a passionate fanbase across Asian countries.
Mohamed Latheef, President CAVA, expressed his excitement, “We are excited to partner with Baseline Ventures who have been the brainchild behind the very popular Prime Volleyball League in India. We are excited to work on the CAVA Nations Cup with Baseline as we witnessed India’s stand out performance during the last Asian Games which was a direct result of the success of Prime Volleyball League. Partnering with Baseline Ventures allows us to bring our vision to life, creating more opportunities for players and elevating the region’s profile on the global volleyball stage.”
Speaking about the groundbreaking partnership, Tuhin Mishra, Co-Founder & MD, Baseline Baseline Ventures said, “We are proud to collaborate with Central Asian Volleyball Association on the CAVA Nations Cup, which promises to be a game-changer for volleyball in central Asia. This tournament will not only showcase the region’s talent but also provide players with a platform to compete for FIVB ranking points.”
The introduction of the CAVA Nations Cup aligns with the growing popularity of volleyball worldwide and serves as a catalyst for the sport’s development across Central Asia. By combining competitive excellence with marketing initiatives, this partnership aims to make volleyball a mainstay of the region’s sporting identity and further popularise the sport in the region.
About Central Asian Volleyball Association (CAVA):
The Central Asian Volleyball Association (CAVA) is the governing body for the sports of indoor, beach and grass volleyball in Central Asia and South Asia. In the spirit of the FIVB 2001 plan, the Asian Volleyball Confederation (AVC) was the first governing body to create five Zonal Associations at the 10th AVC General Assembly in 1993, prior to the FIVB Continental Congress that was held in September 1994. The CAVA consists of National Volleyball Federations that are affiliated with the FIVB and the AVC in the Central Asian Zone. The CAVA represents the FIVB and the AVC in Central Asia and South Asia and acts under the authority of the FIVB and AVC and in conformity with all – its statutes, regulations and decisions. Through its initiatives, CAVA aims to strengthen the volleyball ecosystem and inspire a love for the game across the region.
About Baseline Ventures:
Baseline Ventures is India’s leading sports marketing and management company specializing in talent management, sports rights acquisition, and brand consulting. With a proven track record of nurturing talent and creating impactful sports properties, Baseline Ventures is dedicated to empowering sports across the globe. Baseline Ventures is also the brainchild behind the very successful & popular Prime Volleyball League, India’s first privately owned franchise sports league.