BYJU’s will now be able to create unique promos using the FIFA World Cup logo, badge, and assets and disseminate them to football fans all around the world, know the sponsorship deal price and amount of the 2022 Qatar event
The corporation will also provide instructional content for young fans as part of the relationship.
- BYJU’S will use its FIFA World Cup 2022 trademarks, emblems, and assets to execute special promotions.
- The company will also generate educational content that is both entertaining and interesting.
- The FIFA World Cup relationship is unique, and it comes at a time when a huge number of Indian companies have discovered Indian cricket as a common promotional platform.
BYJU’s Becomes First Indian Sponsor Of The FIFA 2022 World Cup: Know The Sponsorship Deal Amount And Price
BYJU’s, an EdTech unicorn, has been named an official sponsor of the 2022 FIFA World Cup, which will be held in Qatar. On Thursday, BYJU’S was announced as a sponsor of the 2022 Qatar World Cup. The Bengaluru-based company, which provides online education to students of all ages and also sponsors the Indian cricket team, said the agreement was its first major foray into soccer.
The company will now be able to create unique promos using the FIFA World Cup logo, emblem, and assets and disseminate them to football fans all around the world. Byju’s will also provide instructional content for young fans as part of the relationship.
BYJU’S will use its rights to the 2022 FIFA World Cup marks, insignia, and assets to launch innovative promotions to connect with enthusiastic football fans throughout the world, according to a statement released on March 24 by the firm.
As part of a multifaceted activation plan, BYJU’S will also generate interesting and innovative content with educational messages.
BYJU’S Qatar connections date back years, when the firm raised $150 million from Qatar’s sovereign wealth fund, the Qatar Investment Authority (QIA), in 2019.
While the exact amount of the sponsorship is yet to be disclosed, the four-year cycle before the 2018 tournament was estimated to have earned FIFA $1.45 billion, lower than the $1.62 billion in sponsorships that were closed in the four-year cycle before the 2014 competition.
FIFA believes that it will achieve its target of $1.696 billion in revenue for the 2022 World Cup with it claiming it has already met 80% of its revenue goals. 5 sponsor brands participated in the main category at the World Cup Russia 2018, with an estimated sponsorship cost of 8–20 million Euros (9–23 million USD) with BYJU’s estimated to pay in the region of $20-25 million.
When BYJU’s became the Indian cricket team sponsor in 2019 taking over from Oppo, it paid Rs 4.61 crore per bilateral match and Rs 1.51 crore per match in an ICC event. Earlier this year, they agreed to stay on as sponsors until the 2023 ODI World Cup with a 10 percent bump on the fees they were already paying.
FIFA On The Sponsorship Deal
FIFA is committed to using football’s power to effect constructive social change. FIFA’s chief commercial officer, Kay Madati, stated, “We’re happy to be connected with a firm like Byju’s, which is also connecting communities and inspiring young people wherever they may be in the world.”
World Cup Date And Venue
The 2022 FIFA World Cup will be held in Russia from November 21 to December 18 at Qatar.
Byju’s On The Sponsorship
“We are pleased to be sponsoring the FIFA World Cup Qatar 2022, the world’s largest single-sport event,” stated Byju Raveendran the company’s founder and CEO. “It gives us great pleasure to represent India on such a renowned international stage and to promote the convergence of education and sport.”
Byju’s partnership comes after FIFA announced on Tuesday that it had signed a sponsorship agreement with Crypto.com of Singapore for the 2022 World Cup, which will take place from November 21 to December 18, 2022.