The German Bundesliga is currently under a new 4-year TV rights deal for 2021-2025, as such, the prize money for the 2022/23 season will see a good amount, find out all the details below
Under the new domestic TV rights deal, the Bundesliga is set to earn around โฌ4.64 billion (ยฃ3.6bn) in total revenue.
Bundesliga 2022/23 winner prize money and distribution per position breakdown
Bayern earned highest possible prize money of โฌ68.8m for winning all their UCL games.However, their overall UCL earnings at โฌ130m was less than PSGโs โฌ134m because Bundesligaโs tv pool money is lowest in Top 5 global leagues. https://t.co/z3iO3jZvNx
— Hassan Hajir (@Hassan_Hjir) August 24, 2020
Plus Bayern got their ยฃ60m in prize money from the Bundesliga and sponsorships on top
— Simon Stanley (@sistan77) April 20, 2021
In the German Bundesliga, the prize money is distributed more evenly, with the top four teams earning the most, but the difference between the top team and the bottom team is not as great.
— The FTBL Index ๐ โฝ (@TheFootballInd) May 25, 2023
Yh exactly.
The prize money in the pl is almost double the prize money in bundesliga.
And sponsorships are more attractive in the prem than any other league bc of how popular it is.
So relying on revenue is a tough choice tbh.— ๐ฐMani๐ฐ (@TFo091) February 24, 2022
Following the new deal, the Bundesliga is the second most lucrative football league only behind the English Premier League.
Bundesligaโs new TV rights deal
The new TV rights deal sees an 85% increase in the total package from the last 4 year deal. The total package from the previous deal was around โฌ2.51 billion combining both domestic and overseas rights.
In comparison, the new deal ensures a total package from both Domestic and overseas deal to reach around โฌ5.5 billion. And according to early, The Bundesliga will receive around โฌ1.5 billion distributed among the teams every year.
Bundesliga TV Money Distribution under the new TV Rights Deal
Given below is the amount of money generated under the new 4 year deal (2021-2025)
| TV Rights Deals | Distribution details |
| Duration | 4 years (starting from 2021-22 season to 2024-25 season) |
| Domestic TV Rights | โฌ4.64 billion (ยฃ3.6bn) โ Confirmed |
| Overseas TV Rights | โฌ1 billion is expected from the oversees deal (yet to be announced) |
| % increase from last 4 year deal | The new deal sees 85% increase in the domestic tv rights money taking it to massive โฌ4.64 billion compared to just โฌ2.51 billion from last deal. |
| Yearly distribution | โฌ4.4 billion will be divided into 4 parts and that takes yearly TV money pool distributed to 18 clubs around โฌ1.4 billion a year. |
| Distribution model | 65% of yearly pool is divided equally while other 35% is divided according to league positions in the last 5 years. |
Kit Sponsors Money for Bundesliga Prize Money 2023/23
Currently, the 18 Bundesliga teams are supported by eleven different sports apparel brands. The different brands are Adidas, Hummel, Jako, Joma, Lotto, Macron, Nike, Puma, Saller, Uhlsport and Umbro. In comparison, the Premier League only has eight brands supporting 20 groups.
Nike is the primary provider as it supports five groups – Augsburg, Eintracht Frankfurt, Hertha Berlin, Red Bull Leipzig and VfL Wolfsburg.
Given below is the sponsors total budget distribution table for the Bundesliga Prize money:
| Sponsor Name | Percent of Team money (In โฌ million) |
| Nike | 27.8 % |
| Puma | 11% |
| Uhlsport | 11% |
| Umbro | 11% |
| Adidas | 5.6% |
| Hummel | 5.6% |
| Jako | 5.6% |
| Joma | 5.6% |
| Lotto | 5.6% |
| Macron | 5.6% |
| Saller | 5.6% |
Current German TV rights money distribution system
The current German football TV rights money distribution follows a simple formula unlike the other three top European leagues (England, Spain, and Italy). The distribution system consists of only two column payments for the 18 bundesliga clubs. Meanwhile, leagues in England, Spain and Italy have three pillars of payment distribution.
Given below are the TV rights money distribution breakup:
- 65% is distributed equally to each of the 18 teams at the end of every season
- 35% is distributed to teams based on historic league positions in the past 5 years
2022/23 Bundesliga Prize Money for winner
This season, for instance, Bayern Munich will get โฌ65.4 million from the Bundesligaโs national TV rights.
Taking into consideration all of the above factors, the traditional top 6 teams in the Bundesliga 2022/23 season will earn between โฌ100 to โฌ120. Meanwhile, the bottom clubs will earn a minimum of โฌ60 million with the new deal.
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