Kiara Advani and Aamir Khan’s New AU Bank Ad has landed in a controversy with many people calling for its boycott on Twitter
Boycott calls for movies and advertisements have now become normal after the emergence of social media activism. If we open social media on any day, any time, we can at least identify one boycott call every day.
Boycott AU Bank Trending On Twitter After Aamir Khan And Kiara Advani Ad Mocks And Smears Hindu Cultures And Hinduism
I just fail to understand since when AU Bank have become responsible for changing social & religious traditions⁉️
Why only Hinduism is selected for such advertisements,& if ad makers dare to make such ads considering Nikaah‼️#AamirKhan_Insults_HinduDharma pic.twitter.com/OhKt76NJfQ
— 🚩K K Sharma🙏 (@SanakkSharma2) October 12, 2022
Shame On #AuBank#AamirKhan_Insults_HinduDharma
Retweet If You Boycott . @aubankindia pic.twitter.com/yxCioMCgbr
— Dr. Prachi Sadhvi (@Sadhvi_prachi) October 12, 2022
AU Bank ad featuring Aamir Khan and Kiara Advani slammed on Social Media for ‘mocking’ Hindu culture and showing traditions in bad light !
😡😡
Why select only Hindu traditions for ads ? Why not ads on Nikah or Halala ?#Sameon_aubank#AamirKhan_Insults_HinduDharma pic.twitter.com/Z9Gl1qpqLc— Bhupendar Jangir (@BJangir21) October 13, 2022
However, these calls became more intense in the last few years and right now, many netizens used social media as a weapon to fight for what they want. And the most recent example of this is the advertisement for AU Small Finance Bank.
The internet is buzzing over an advertisement for AU Small Finance Bank starring Aamir Khan and Kiara Advani. Calls to boycott the commercial have been made because some social media users claim the promo offended the religious sentiments of Hindus.
Not only, normal citizens, even Vivek Agnihotri, the renowned director of “The Kashmir Files,” contributed to the discussion by tweeting about the advertisement. He also criticized the advertisement for the same. Taking to Twitter, he wrote,
“I just fail to understand since when Banks have become responsible for changing social & religious traditions? I think @aubankindia should do activism by changing corrupt banking system. Aisi bakwaas karte hain fir kehte hain Hindus are trolling. Idiots.”
For some time, this issue dominates the whole narrative of various social media platforms. As a result, many people also trying to know more about the commercial and why people are trolling it. So, let’s find out everything about it:
Kiara Advani And Aamir Khan’s New Ad Explained
Kiara and Aamir are seen as newlyweds in the advertisement. Kiara is depicted as the bride, while Aamir is the groom. In the advertisement, they want to overcome the stereotype that women attend “sasural” by demonstrating the possibility for men to go as “ghar jamai.”
The sentence “Badlaav humse hai” which means “change should come from us,” concludes the advertisement.
Controversy Around The Ad
The advertisement appears to be challenging the patriarchal practice of a woman moving away from her family’s house to “start anew” with her husband’s family. However, it has angered some who think that these customs form an essential part of our country’s cultural heritage.
While many other people criticized this advertisement by saying that it targets Hindu customs because in most faiths around the world, not only in Hindu customs, the bride follows the groom to his home.
Apart from this, there are many people who made fun of the advertisement because according to them, commercial banks are not doing anything practically for breaking gender stereotypes.
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