Get up to speed with the new sponsorship deal of La Liga club FC Barcelona with a music streaming platform Spotify, its value and jersey sponsorship
With the appointment of Joan Laporta in the summer, Barcelona are moving upwards and onwards after bagging a new sponsorship deal with Spotify. The Spanish giants were in deep financial troubles because of the casual behavior of former president Josep Maria Bartomeu. Subsequently, when Laporta took over the reins, Barcelona were in debt of more than a Billion. However, Laporta has managed to offload high-earning players and has completed 3 new signings in the winter transfer window.
FC Barcelona New Spotify Sponsorship Deal Value, Jersey And Kit
Meanwhile, the new president has bagged a multimillion deal with the online music streaming platform Spotify which will reduce the financial burden of the Spanish giants and provide them with some much-needed funds to compete at the elite level.
🔵🔴 FC Barcelona 🤝🏻 Spotify 🎶🎵 pic.twitter.com/XspGOOP53X
— A D I L (@Barzaboy) February 10, 2022
Infographic: A comparison between Barcelona’s current sponshorship and the potential Spotify deal. pic.twitter.com/KGLIzWWo2x
— Barça Universal (@BarcaUniversal) February 8, 2022
It is one of the most expensive sponsorship deals in the sport which will be €75 million per year, for three years that will result in £236 million. This kind of money would be beneficial for the Blaugranas who are hoping to come out of this financial turmoil they find themselves in.
Online music streaming platform Spotify has decided to increase its market share in the world of soccer which looks so illuminating from the outside. Spotify will sponsor the men’s, women’s, and will also receive the title rights of the Camp Nou for 3 years.
On the other hand, Barcelona are really fortunate to secure this new deal that will fill the big hole in the accounts department. The majority of players were taking huge pay cuts because of the poor financial conditions and new arrivals looked like a dream. However, Laporta has managed to turn around the situation in some manner but they still have a long way to go.
Breakdown Of The New Sponsorship Deal:
- Spotify will replace Rakuten as the main sponsor.
- Polkadot will replace Beko on the sleeve starting next season.
- Spotify will replace Stanley as the main sponsor of the women’s team.
- Spotify has also secured the title rights of the Camp Nou meaning they can add Spotify at the beginning or at the end.
- Spotify will also sponsor the training kit for men and women.