We examine the future expansion plans of the Rameshwaram Cafe, which will soon begin operation in Hyderabad with the location now known
The Rameshwaram Cafe has stirred up Bengaluru’s dynamic culinary scene, swiftly gaining acclaim as the most discussed restaurant in recent history. In just two years, the Quick Service Restaurant (QSR) has strategically positioned itself with four outlets in Indiranagar, JP Nagar, Brookfield, and Rajajinagar.
Bangalore Rameshwaram Cafe Hyderabad location, menu and food items list
Expanding beyond Karnataka, the restaurant is set to open a new branch in Hyderabad early next month.
🚨 Bengaluru's Rameshwaram Cafe plans to open outlets in Hyderabad, Chennai and Dubai.#Bengaluru #Rameshwaramcafe #Karnataka #India pic.twitter.com/bePhfSdUas
— Index Of India – Tech & Infra (@MagnifyIndia1) December 12, 2023
Why Rameshwaram Cafe’s expansion project will begin with Hyderabad?
This signifies the initial phase of what the owners describe as a “larger plan for a global South India-specific culinary expedition,” with Dubai as the next slated destination. Expressing their enthusiasm for the expansion, the couple behind the renowned restaurant, Divya Raghavendra Rao and Raghavendra Rao, articulate that their venture aimed for a broader footprint from the outset.
They possess a clear vision and are embarking on their expansion journey throughout India by inaugurating a Madhapur outlet in Hyderabad, set for a Sankranti launch, despite recognizing the potential time investment. When asked why they chose Hyderabad over Chennai, Raghavendra Rao clarified that, logistically, all factors favored starting operations in Hyderabad.
Raghavendra warmly reminisced about his emotional connection to Chennai, where he worked at Sathyam Cinemas and aspired to establish a career in the film industry. However, destiny steered him in a different direction. The preparations for the Hyderabad branch have been ongoing for approximately eight months, with rigorous daily mock runs. Notably, the restaurant is named in tribute to Rameswaram, the birthplace of Raghavendra’s idol, the late APJ Abdul Kalam.
Which dishes will be included in the menu of Hyderabad’s Rameshwaram Cafe?
The Rao couple emphasized the significance of meticulous planning in their success, undergoing intensive training with the staff to ensure a consistent culinary experience. Raghavendra discussed the menu for Hyderabad Rameshwaram Cafe, pointing out that while the core menu remains largely unchanged, they intend to incorporate extra items and make modifications to meet local taste preferences. This entails taking into account the spice preferences in the Telugu heartland.
What sets Rameshwaram Cafe apart is its ability to attract a bustling crowd even past 1 AM, reminiscent of the energy at the old Saravana Stores in Chennai. Operating until 2 AM and reopening at 5 AM, the outlets showcase an apparently tireless operation, driven by the passion of over 800 employees working in shifts. Raghavendra expresses his desire to secure government permission to keep the outlets open 24/7, 365 days a year.
The menu can be found here.
What is the future expansion project of the Rameshwaram Cafe owners?
Raghavendra envisions a gradual expansion plan, starting with Chennai after Hyderabad and Dubai. The future roadmap includes entering major South Indian cities, as well as North and Western India, with eventual plans for international markets. In Bengaluru, the expansion strategy includes planned establishments on Hennur Road, New Airport Road, & Sarjapur.
In the bustling vegetarian restaurant scene of Bengaluru, The Rameshwaram Cafe has managed to establish its unique identity within a mere two years. Despite operating in small spaces without parking, the eatery has not only become a subject of memes and trolls but also gained recognition for its fusion of traditional and contemporary dishes, efficient tech-assisted service, exclusive reliance on ghee, and a departure from the Udupi-style cuisine.
The remarkable transformation from a humble pushcart in Kumara Park to a flourishing restaurant chain with impressive monthly sales showcases the incredible journey of Raghavendra and his wife. To ensure freshness, the outlets refrain from using refrigeration, opting to prepare chutney and batter intermittently throughout the day.