Chelsea FC is one of the biggest clubs in the world founded by Henry Augustus Mears in March 1905
Based in Fulham, West London, the oldest English professional football club competes in the top division of English football and the Premier League, mainly recognised for its offensive style of play. Known by its nickname “the Blues”, Chelsea is the only English team that has won three trophies in the UEFA Champions League. The beloved English club is among the top with millions of fans globally making it well-placed to ensure successful sponsorships with the world’s strongest brands. As Chelsea has signed many sponsorship deals, here are the top partners of this most-supported football club.
Parimatch
The largest sports betting company Parimatch has been a Chelsea FC partner for many years, and in 2021, the two entities signed a three-year contract again. In this partnership, Parimatch Tech, the tech and marketing solutions developer that develops the Parimatch brand will use Chelsea’s and a wide array of digital, social, and logistical assets for mutual branding opportunities. Although the report stated that the biggest online bookmaker Parimatch suspended its sponsorship of England’s most successful football Chelsea, Parimatch Tech has denied the reports. The company affirmed to limit its marketing and brand campaigns to concentrate on helping Ukraine.
Nike
The American multinational corporation Nike signed a long-term agreement with the U.K.’s most prized soccer club Chelsea that began in the 2017/18 season. As part of this long-run deal, Nike has supplied the club’s kit since 2017 by producing kits for the teams as well as clothing for the club’s millions of supporters around the world. This partnership with the world’s leading sports footwear is the largest commercial deal in the club’s history reinforcing Nike’s position to be one of the largest suppliers of athletic shoes and apparel in the world.
EA Sports
The world’s most-recognized brand EA Sports which develops and publishes sports video games has become the partner of the English team, Chelsea, and they extended a long-running partnership in 2021. As the sports video game developer has been the creator of the successful FIFA gaming series, the company has built its reputation not only among video game enthusiasts but also among football fans. On this long-term deal, Blues fans benefit from lots of rewards and special FIFA challenges.
Potential Partners
While existing partnerships with sponsors and collaborators have played a pivotal role in the club’s success, there is always room for growth and expansion into new territories. Here are some areas where Chelsea FC might seek potential partners
GamStop
The UK official self-exclusion GamStop can be one of the Blues’ potential partners to help the scheme promote responsible gambling. The possible collaboration will strengthen the policy to reduce the gambling-related problems that have become a serious issue in the UK. Even with the presence of this self-exclusion, UK players found a way to place bets at CasinoGap.org, bypassing restrictions and exploring other options for their online gambling.
However, for those who find it challenging to control their gambling habits, it is recommended to employ responsible gambling tools such as GamStop.
So, this partnership between Chelsea and GamStop will reinforce Chelsea’s commitment to encouraging the fans who experience harm from gambling to register at GamStop. This partnership is also possible because it will inform football fans about the GamStop programme as well as support those who are suffering from gambling addiction.
Booking.com
Booking.com is a brand of Booking Holdings, the world’s leader in online travel. The company concluded a partnership with the English Premier League leader football club Chelsea to help the club’s fans who attend home matches through several improved services. Similar to its parent company, Booking.com focuses on reshaping the travel landscape through different enhanced policies. In this category-exclusive alliance, the loyal supporters of this iconic football club will benefit from various appealing offers including exclusive access and several perks when the club scores in the last seven minutes of a match.
HSBC Holdings
The largest banking and financial institutions HSBC Holdings is proud to be the banking partner of the world’s top football club, Chelsea. As this British multinational investment bank and financial service aims to improve diversity in sports, the alliance will also lead to discounts for the club’s supporters. This second-largest bank in Europe provides unique experiences to its customers chiefly match days. HSBC Holdings serves millions of clients through its four Global Businesses so the partnership with the Blues is a great opportunity to broaden its international customers.
Conclusion
Chelsea has a large fan base with a total of 135 million fans and more than 95 million social media followers. Since its creation, the club has continued to improve its standing making it a pride of London. The club has continued to triumph and attract great corporations to sign an agreement for mutual satisfaction and success. In our opinion, Chelsea as a football club has a big impact on bettors, so collaboration with GamStop may be a good idea.