MS Dhoni is one of the most popular cricketers, and he is at the top of the list when it comes to brand endorsements, know his value in 2022
Thus let’s take a look at some of the top brands he’s sponsored so far (including his own brands). His brand value has risen in 2022 to stand at $61 million.
MS Dhoni Brand Value 2022, Endorsement Fees, Brands Ambassador List, IPL Salary And Net Worth
| Full name: Mahendra Singh Dhoni |
| Date of birth: 7 July 1981 |
| Birthplace: Ranchi, Jharkhand |
| Nationality: Indian |
| IPL Team: Chennai Super Kings |
| Salary: ₹12 crore from CSK |
| Net Worth: ₹1024 crore
|
Lists of MS Dhoni’s Brand Endorsements
MS Dhoni brand endorsements are Cars24, Indian Terrain, RedBus, Colgate, Panerai, LivFast, Indigo Paints, GoDaddy, Bharat Matrimony, Mastercard India, Sumadhura, Snickers India, Orient, Netmeds.com, Sound Logic, WardWiz, SRMB Steel, Lava, Oreo, SportsFit by MS Dhoni, Seven, Zed Black Agarbattis, Gulf Oil India, Dream11, Reebok, Exide Life Insurance, Pepsico, Boost, State of Jharkhand, Amity University, Oppo, Spartan Sports, Revital H, Aircel, TVS, Videocon D2h, Sonata, Cello, Siyarams and India Cements.
Brand Endorsements by MS Dhoni throughout the years
Here are some the top brands out of that MS Dhoni has endorsed through out the years.
Turtlemint
In February 2022, the Turtlemint InsurTech platform Turtlemind introduced Mahendra Singh Dhoni, the former World Cup-winning captain, as a brand ambassador. With him on board, the company wanted to raise awareness about the necessity of insurance and change passive customers into active ones with the #ActiveHoJaao campaign, a campaign aimed at emphasising the importance of health and why it should not be overlooked.
Housing in G Square
G Square Housing, one of south India’s largest and most experienced land aggregators and plot promoters, named MS Dhoni as a brand ambassador on February 3, 2022. The relationship fits with the company’s plan to expand beyond India, and the Chennai-based company aims to benefit from Dhoni’s global brand image to grow not only in south India but across the entire country.
HomeLane
When HomeLane launched a three-year strategic relationship as an equity partner and brand ambassador as of August 2, 2021, Dhoni became the firm’s first brand ambassador and the first celebrity to promote a dedicated home interiors company. With MSD on board, HomeLane plans to add 25 more Tier II and Tier III towns in the coming years,with a market budget of ₹100 crore to support this rapid growth.
Oreo
MS Dhoni and his daughter Ziva were featured in a Cadbury Oreo biscuits campaign by Mondelz, an American multinational confectionery, food, beverage, and snacking company. On social media, the brand announced the onboarding of the father-daughter combination for the promo.
7Ink Brews
MSD became the new face of 7Ink Brews’ artisanal chocolates in April 2021, a company in which the former Team India captain is also a shareholder. Under the brand name ‘Copter7,’ the corporation has created a new line of chocolates and beverages. Dhoni’s spectacular helicopter shot and his favourite jersey number inspired the name.
Hospitals in the Kauvery Group
Dhoni was appointed as a brand ambassador by Kauvery Group of Hospitals, a renowned hospital chain in Tamil Nadu, in August 2021, ahead of the second leg of the 2021 IPL campaign.
Oppo
In September 2020, Oppo Captain Cool teamed up with the Chinese smartphone manufacturer. He promoted the initiative #BeTheInfinite. Oppo also unveiled the Oppo Reno 4 Pro Galactic Blue Edition, a limited-edition MS Dhoni smartphone that bears his signature.
Powerade
Coca-Cola introduced Powerade, a sports beverage that provides fast hydration and is marketed specifically to athletes and fitness lovers. Dhoni was named a brand ambassador for Powerade ahead of the 2019 ICC Cricket World Cup, for which it served as the Official Sports Drink.
PokerStars
MS Dhoni was named a brand ambassador for PokerStars, one of the world’s largest online poker portals, for India just weeks before the IPL 2020 season began. MS starred in its I’m in campaign, which honoured PokerStars’ and its players’ constant desire to push themselves and one other to new heights, do new things, and master new abilities.
Cars24
CARS24, a Gurugram-based tech-enabled used car company, formed a strategic collaboration with Dhoni in July 2020, in an effort to improve its brand as it continues to develop across regions. Dhoni holds stock in CARS24 and serves as a brand ambassador as part of the deal. His investment, the size of which was not revealed, was made as part of the series D funding round.
Indian Terrain
A menswear label from India In May of this year, Indian Terrain named Dhoni as a brand ambassador. Kunal Kapoor and Randeep Hooda, two Bollywood stars, have previously been affiliated with the company.
RedBus
In April 2019, Dhoni was selected as a brand ambassador for redBus, a bus ticketing provider. Following Dhoni’s spectacular season as captain and player for the Chennai Super Kings, redBus opted to partner with him, and the result has been the development of the company’s already-large customer base.
Colgate
Colgate toothpaste aired a couple of TV commercials featuring Dhoni in March 2019. Sakshi, his wife, also featured in one of the advertisements. Colgate-‘Andar Palmolive’s se Strong’ promotion was a successful campaign.
Indigo Paints
In 2018, Dhoni was appointed as a brand ambassador by Indigo Paints, a decorative paint company based in Pune. The former CSK captain was also the company’s first brand ambassador. Dhoni was included in all of the company’s marketing and promotion initiatives, which envisaged spending close to 240 crore on advertising over a three-year period.
GoDaddy
In December 2018, GoDaddy, a domain registrar and web hosting business, started an ad campaign starring Dhoni. Last year, however, GoDaddy launched a new integrated marketing effort aimed at encouraging small local companies across the country to establish an internet presence.
India’s Gulf Oil
In September 2011, Dhoni was named a brand ambassador for Gulf Oil India. Gulf Oil, a lubricant manufacturer owned by the Hinduja Group, was already associated with MS Dhoni after becoming the Chennai Super Kings’ official partner.
Dream11
Dream11, India’s largest fantasy sports platform, collaborated with MS Dhoni on several advertisements prior to the IPL 2018. The Dream11 platform exemplifies the importance of selecting the correct individuals and assembling a squad that tailors to the specific playing conditions.”
Recommended: The Sports Fan App