Nalini Unagar has decided to shut down her Nalini’s Kitchen Recipe YouTube channel due to a low subscriber followers count despite her investment
Indian YouTuber Nalini Unagar, who runs the “Nalini’s Kitchen Recipe” channel, announced her retirement from the platform following three years of fruitless attempts to make money off of her hobby.
Nalini Unagar disclosed in a series of posts on X that she had spent ₹8 lakh on her channel but had not received any money in return.
“I failed in my YouTube career, so I’m selling all my kitchen accessories and studio equipment,” she wrote.
Who is Nalini Unagar as YouTuber shuts down her ‘ Nalini’s Kitchen Recipe’ YouTube channel, biography, investment, Instagram and subscriber followers count
I failed in my YouTube career, so I’m selling all my kitchen accessories and studio equipment. If anyone is interested in buying, please let me know. 😭 pic.twitter.com/3ew6opJjpL
— Nalini Unagar (@NalinisKitchen) December 18, 2024
Unagar produced 250 videos and gained 2,450 subscribers in three years on her channel in which she shared food cooking recipes. She stated that YouTube’s algorithm preferred particular creators and content genres, despite her best efforts with her claiming she had invested a total of Rs.8 lakhs on equipment and in the running of the channel across 3 years.
Nalini Unagar, a food enthusiast gained only 13,000 followers on YouTube and claimed she had received no returns on her investment till date.
“YouTube gave me nothing. It feels like the platform is biased, leaving others without recognition despite hard work,” she said.
“Nalini’s Kitchen Recipe” was the name of the YouTube culinary channel that Nalini Unagar once ran. Nalini has 26 k Instagram followers and calls herself a “food enthusiast.”
“Food enthusiast sharing delicious food photos. Discussing social issues, politics, women’s empowerment, and animal cruelty. Join the conversation!” reads Unagar’s Instagram bio.
In year 2021, Nalini Unagar began her YouTube career. After deciding to end her YouTube career, Nalini removed all 250 of the recipe videos from her channel. In a series of blogs on X, Nalini Unagar detailed her experience and the difficulties she faced. The “food enthusiast” claimed that she received no return on her ₹8 lakh kitchen investment.
Bollywood actress Swara Bhaskar had retaliated against Nalini Unagar in June 2024 after the latter praised her vegetarian eating habits on X. Nalini had shared a picture of a platter of vegetarian meals with the following caption, “I’m proud to be a vegetarian. My plate is free from tears, cruelty and guilt.”
“Smug self-righteousness of vegetarians” is something that Swara Bhaskar criticized Nalini Unagar for saying on X.
Reactions of netizens
Messages telling Nalini Unagar not to stop using YouTube for another video are all over her posts on Twitter/X.
One user wrote, “Shouldn’t have deleted your content, it was showcasing your passion and effort. it could have become a source for passive income in a distant future..algorithms are funny.. suddenly, some videos may go viral.”