Have a look at the owner and net worth of Proximo Spirits, the company which owns Proper 12 Whiskey
Conor McGregor is making headlines after reports surfaced indicating that Proximo Spirits that bought the Whiskey brand from the MMA artist in 2021 will no longer use the name of 36-year-old professional MMA fighter.
Not sure of what we’re talking about? Worry not, here’s the information.
Earlier reports emerged online suggesting that Proper No. 12 Whisky will no longer Conor McGregor’s name or image in its branding. This decision came to light following a jury’s decision last week in the High Court.
Who is the owner of Proper No Twelve (12) Whiskey, how much stake does Conor McGregor have in the brand and what is the net worth of Proximo Spirits
For the context, Nikita Hand, a hairstylist accused the Irish MMA artist of s*xual assault. In the case Jury find Conor McGregor as guilty and ordered him to pay €248,000 to Hand in damages.
Conor McGregor Dropped by Proper No. 12 Whiskey Empire After Sexual Assault Ruling
Conor McGregor has been removed from the branding and marketing efforts of Proper No. 12 Irish Whiskey following a recent court ruling. Proximo Spirits, the company that took full ownership of the… pic.twitter.com/Bd5DkV6pvK
— Oh So Super 🗞️ (@OhSoSuper) November 26, 2024
What Did Proximo Spirits Say?
After the jury’s decision in Nikita Hand case, Proximo Spirits, which acquired Conor McGregor’s Whisky brand in 2021 and continued to use the fighter’s name and image has now announced the decision to sever ties with him.
In their statement, Proximo Spirits stated, “Since 2021, Proximo Spirits has been the 100% owner of Proper No. Twelve Irish Whiskey. Going forward, we do not plan to use Mr. McGregor’s name and likeness in the marketing of the brand.”
Who is Conor McGregor?
Conor McGregor, whose full name is Conor Anthony McGregor, was born on July 14, 1988, in Dublin, Ireland. Standing at 5 ft. 8 in (173 cm) and weighing 155 lb. (70 Kg), McGregor is an Irish professional mixed martial artist, professional boxer, businessman, and actor.
The 36-year-old is a former UFC Featherweight and Lightweight Champion, who made the history by becoming the first UFC fighter to hold UFC championship in two weight classes simultaneously.
McGregor, who is widely known by the nickname of Notorious, is in a relationship with his fiancée, Dee Devlin. The two have been together since 2008 and the couple have four children.
The MMA fighrer, who is catholic reportedly has a whopping net worth of $200 million in 2024.
About Proper No. 12 Whisky
Speaking about the Proper No. 12 Whisky, McGregor and some of his business partners sold a massive stake of the brand to Proximo Spirits company, that is an American multinational alcoholic beverage company.
The businessman sold the Proper No. 12 Whiskey to Proximo Spirits for a sum of $600 million in 2021. Various reports suggest that McGregor’s stake in the brand was approximately $130 million when it was sold to New Jersey-based company and he now longer has an ownership stake in the company although it still used his likeness to promote the brand.
Conor McGregor helped create Proper in 2018 and sold a majority of the brand in 2021 to Proximo, which owns other spirits like tequila Jose Cuervo and whiskey Bushmills.
For those wondering, the founder of the Proximo Spirits is the Beckmann family which has a combined fortune of $7 billion, who founded the brand in 2007. The Beckmann family also owns and operates Jose Cuervo, the largest selling tequila in the world.
Juan Beckmann Vidal, the patriarch behind the tequila maker and other spirits has purchased and developed at least 5 million square feet (464,515 square meters) of mostly commercial properties across three states in the US which are worth more than $1 billion.
Juan Domingo Beckmann Legorreta is a Mexican businessman and the chief executive officer of José Cuervo. He owns 30% of the company, giving him a net worth of US$1 billion and his father Juan Beckmann Vidal and his sister own together another 55%.
Mexico City-headquartered Proximo Spirits’ net sales reached MXN 11.07 billion pesos (US$662 million) for the three months ending 30 June 2023 and the group’s gross profit declined by 5.3% to MXN 5.6bn pesos (US$334.8m).
Net sales for the rest-of-the-world region increased by 7.9% as the Mexico market, reported a 17.7% rise, following premiumization efforts and price increases.
Proximo is a leading producer, distributor, importer and marketer of premium spirits in the United States, based in Jersey City. The company is a producer and distributor of wine and spirits intended to change tastes and trends in memorable new ways and offers wholesale distribution of distilled spirits, including neutral spirits and ethyl alcohol used in blended wines and distilled liquors, providing premium spirits to the customers.
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